Senior Web Analyst

Senior Web Analyst | £60k | 3 days in Huddersfield

This is a senior analytical role for someone who loves marketing performance, customer behaviour, and using data to influence real commercial decisions — not just produce reports.

You’ll sit at the intersection of Marketing, Product, and Customer , helping teams understand what’s really happening across the customer journey and how to improve it.

What You’ll Be Doing

• Analysing customer journeys across web, app, and product to uncover growth opportunities.
• Supporting campaign planning, targeting, and optimisation through insight.
• Designing and evaluating A/B tests and experiments to drive continuous improvement.
• Building clear, decision-ready dashboards in Power BI, Looker, or Tableau.
• Using SQL and Excel to pull together data from multiple sources.
• Providing forecasting and performance insight for commercial planning.
• Partnering closely with marketing stakeholders as a trusted analytics voice.

What We’re Looking For

• 3+ years’ experience in marketing, digital, or growth analytics .
• Strong in data analysis and insight generation (not just reporting).
• Comfortable working with SQL to explore and combine datasets (you don’t need to be a data engineer).
• Experience with GA4, Firebase, or similar analytics platforms .
• Confident running and interpreting tests and experiments .
• Strong Excel and a natural ability to tell stories with data .
• Collaborative, curious, and commercially minded.

We’ve partnered exclusively with this forward-thinking team, giving you insider insight into the culture, processes, and what it takes to succeed.

If you’re ready to turn data into impact and help shape marketing strategy at scale, this is your chance to join a company that values curiosity, autonomy, and action.