Transformation Lead / Martech

MarTech Transformation Lead

£500 per day | Outside IR35 | 3 months initially

Hybrid – Manchester two days per week

We’re looking for an experienced CRM and MarTech Transformation Lead to shape the future customer communications ecosystem for a major European business.

The current communications platform is approaching end of life, creating an immediate need to understand the existing landscape, define the future requirements and select the right replacement technology.

This is a hands-on transformation role combining discovery, business analysis, platform strategy and vendor selection. Following the selection phase, there may also be an opportunity to lead or support the implementation and migration.

What you’ll be doing

• Assess the current customer communications and MarTech landscape.
• Identify existing capabilities, dependencies, limitations and continuity risks.
• Gather requirements across Marketing, Technology, Data, Product and Operations.
• Map the as-is environment and define the future-state capabilities.
• Determine how customer data, identity and consent should support communications.
• Define requirements across marketing automation, transactional communications, journey orchestration, segmentation and personalisation.
• Lead the RFI/RFP and vendor-evaluation process.
• Coordinate demonstrations, technical assessments and proof-of-concepts.
• Evaluate platforms against capability, architecture, integrations, data, security, scalability, cost and implementation complexity.
• Produce a clear, evidence-based platform recommendation and implementation roadmap.
• Identify opportunities to use automation and AI to improve personalisation, efficiency and speed to market.
• Potentially support the subsequent implementation, migration, testing and launch.

What we’re looking for

You may currently work as a Transformation Lead, Senior Business Analyst, Delivery Manager, Product Manager, Programme Manager or MarTech Consultant.

What matters is that you have:

• Strong CRM, MarTech or customer communications technology experience.
• Led current-state discovery and future-state requirements definition.
• Personally led or played a major role in an RFI/RFP and platform-selection process.
• Evaluated multiple technology vendors objectively.
• Experience with marketing and transactional customer communications.
• Strong knowledge of CRM/CDP, marketing automation and customer journey technology.
• An understanding of customer data, integrations, identity, consent, segmentation and personalisation.
• Experience implementing or migrating enterprise platforms.
• The confidence to influence senior stakeholders and challenge technology vendors.
• Experience maintaining business-critical communications during transformation.

Exposure to platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud/Data 360, Adobe Experience Cloud, Braze, HubSpot, Klaviyo, Dotdigital, Emarsys, Iterable or comparable technologies would be highly relevant.

Important distinction

This isn’t a campaign-management role or a traditional sales CRM implementation.

We need someone who has helped an organisation decide what customer communications technology it needs, which platform it should select and how it should safely move away from its existing solution.

Next steps

We’re shortlisting immediately and expect a quick turnaround.

Apply today with details of the MarTech or customer communications platforms you’ve evaluated, the RFP/vendor-selection processes you’ve led and any