Conversions Executive

The RoleYou will be responsible for optimising our landing pages which will increase gross profit and solve important business issues using high-velocity A/B testing. Collaborating with other members of your trading hub, as well as the tech team, will help you generate and implement solutions for conversion blockers you have identified through data analysis, both quantitative and qualitative. Generating the best ideas will take creativity, lateral thinking and the ability to combine insights from multiple sources. What We're Offering YouHybrid working (2 days per week remote)Flexible working hours1000 per year to spend on professional developmentPension and salary sacrifice schemeBe Well: A programme to support the wellbeing of all MVFers and their familiesFree lunch when in the officeCompany off-sites and holiday incentives (Ibiza is our usual choice of destination!)A wide range of free health clubs including yoga, pilates football, book club, boxing, personal training, football, Jiu Jutsu and choir - we also run these remotely so anyone can get involved!Responsibilities:Follow the CRO methodology, which includes: Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions Diagnose and analyse key conversion blockers across our websites using data from multiple sources, including Google Analytics, Hotjar, Optimizely and others Maintain a pipeline of test ideas, and prioritise accordingly using the MVF prioritisation scoring system, supported by quantitative and qualitative dataCreate data-driven hypotheses for each test that you set live, explaining what problems are being addressed and why the solution should workDocumenting results and sharing learnings with the CRO team and the wider businessConsulting with stakeholders from sales, marketing, UX, tech, strategy and contact centre to solve business problems involving our funnelsHold frequent meetings including ideation sessions, planning, status updates and experiment results with relevant stakeholders to create a variety of solutions to funnel issues you have previously identifiedUse an iterative approach to optimisation, continuously reflecting on test results and findings, to help formulate new tests and hypothesesCollaborating with tech to deliver and implement more complex test ideas Take ownership of a number of landing pages that generate 100,000s of monthly revenueShare your expertise with the wider businessWhat Success Looks Like:Strong win rate and coverage on high-revenue / high-converting landing pages: Using a balance of both original ideas and successful ideas from the wider CRO team, frequently discover winning tests and minimise testing downtime on your crucial pages.Clear recommendations from research: Analytical skills and critical thinking are used to identify, prioritise and communicate conversion barriers.Collaborative approach to solving business and client issues: Key colleagues are consulted at all stages of the CRO process, in line with the CRO RACIQ.Positive contribution to wider CRO team progress: Executing CRO roadmap priorities effectively and delivering commitments on time.About youYou love using data, statistics and numbers to spot trends and help solve problemsYou could have a passion for psychology - in this role you’ll have to work out how our website visitors think and identify what motivation they’d need to become customersYou’re naturally inquisitive and want to understand not only how things work, but how you can make them betterYou thrive off challenges and love to complete complex problemsYou enjoy working with other to solve problemsYou want to channel your commercial mindset into your role and make a real difference in MVF’s revenue growthYou’re eager to learn, try new things and keen to developAbout MVFMVF is an award-winning customer generation business supplying some of the world’s leading brands with high volumes of new customers in over 45 countries. In 2020 we were ranked 1st in the UK in the Sunday Times Best Companies to Work For List, and even won a special award for our commitment to our people’s learning and development.We help people navigate complex buying decisions, driving more sales globally than anyone else. For our customers, this means they can trust our brands again and again to help them buy from suitable clients. For our clients, this means they rely on us to bring them unrivalled numbers of new customers who are prepared and ready to buy.We want you to be a part of our success!If this role sounds like something you would be interested in please apply today.At MVF, we want to help others succeed.Diversity, Equity and Inclusion are the foundation for MVF to build, promote and sustain a culture of trust, safety, growth and belonging where everyone can thrive. Our DEI guiding principles underpin how we build our teams, develop our talent, provide a fair working environment and create an ambitious company that reflects the diversity of our employees, customers, clients and partners, globally. At MVF, we encourage the formation of employee led networks in order to bring employees with a shared interest together to advance diversity, equity and inclusion at MVF, whether as a member of a diverse community, or as an ally. We currently have three networks: LEEP (Lived Experience of Ethnic People), LGBTQ+ and Womens Network who all provide support, raise awareness, advance MVF’s DEI approach, commitments and objectives, develop communication, learning programmes and initiatives that lead to greater inclusion and belonging for all MVFers.We’re committed to providing adjustments to those who may need them during the recruitment process. If you consider yourself someone who may need adjustments, please let your contact in the Talent Team know.We are diverse by nature, but inclusive by choice.