Senior Digital Business Analyst

Senior Digital Business Analyst

• Knutsford, Cheshire
• Permanent
• £50,000+ DOE

• Are you a seasoned digital professional with a passion for optimising systems, shaping user journeys, and leading digital change? A highly respected client is seeking a Senior Digital Business Analyst to drive the evolution of their digital platforms, tools, and processes.
• In this role, you'll be a key player in the delivery of strategic digital projects - working across teams to identify, define, and deliver system and process improvements that enhance performance, customer experience, and operational efficiency.
• You'll have the autonomy to take ownership of your work, influence digital direction, and help embed a culture of continuous improvement within a fast-moving, digitally focused environment.

Key Responsibilities:

• Lead the discovery, analysis, and design phases of digital transformation projects
• Act as a strategic partner to internal stakeholders, helping shape digital capability and roadmap development
• Define and document business requirements, processes, user stories, and functional specs
• Identify and drive continuous improvements in digital tools, workflows, and eCommerce experiences
• Bridge the gap between technical and non-technical teams, ensuring clarity and alignment across project phases
• Collaborate with developers, designers, and marketing to deliver seamless digital solutions
• Support system adoption through stakeholder training, documentation, and post-implementation reviews

You'll Bring:

• 5+ years' experience in a digital business analysis or digital transformation role
• A track record of delivering complex digital projects or systems implementations
• Strong commercial awareness and understanding of digital platform performance
• Excellent stakeholder management and influencing skills
• Confidence working with data, content, and customer-facing systems (eCommerce/CMS)
• Ability to lead workshops, write clear documentation, and translate ideas into scalable digital requirements
• Proficiency in tools like Jira, Confluence, Trello, or equivalentStrong working knowledge of Microsoft Office and web-based tools

Nice to Have:

• Experience working in retail, eCommerce, or consumer-led sectors
• Familiarity with web analytics, user testing, and performance reporting
• Knowledge of UX principles and CMS design best practices
• Exposure to digital content and marketing processes
• Relevant certifications (BA, Agile, PRINCE2, Product Owner etc.)

What's in It for You?

• Competitive salary from £50,000+ depending on experience
• Generous annual profit share scheme
• Fully funded professional development and certifications
• High-impact role in a collaborative, forward-thinking digital team
• Regular social and team-building events

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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.