Digital Marketing and Communications Executive

We are seeking a dynamic Digital Marketing and Communications Executive to drive the Macklin Group's online presence and strengthen how we communicate across our care homes, hotel, and support functions.

This newly evolved role combines digital marketing expertise with internal communications leadership - ensuring that our stories, successes, and values are shared both externally and within our teams. You will play a vital part in enhancing engagement, improving employee communication, and promoting Macklin Group as an employer and care provider of choice.

Key Responsibilities:

Social Media & Online Presence

• Develop and deliver engaging social media strategies to grow brand awareness and drive interaction across platforms, including Facebook, Instagram, LinkedIn, and X.
• Plan, create, and schedule high-quality content that showcases our care homes, hotel, events, and team culture.
• Monitor trends, analyse engagement metrics, and adapt strategies to continuously improve results.

Website & SEO

• Manage and update the Macklin Group and Macklin Care Homes websites, ensuring accuracy, accessibility, and alignment with brand messaging.
• Optimise all content for SEO to increase visibility and attract prospective residents, families, and job applicants.

Content Creation

• Develop compelling written, visual, and video content that tells the Macklin story - highlighting people, events, achievements, and community impact.
• Collaborate with internal teams to source stories and build a bank of creative content for digital use.

Email & Campaign Management

• Design and execute digital campaigns (including email marketing and paid advertising) to promote recruitment, events, and brand initiatives.
• Measure performance and report on ROI, recommending improvements where needed.

Reputation & Review Management

• Monitor and manage our online reputation across platforms such as Google, carehome.co.uk, and social media.
• Respond professionally to feedback and use insights to support continuous improvement and brand trust.

Internal Communications

Engagement & Communication Channels

• Lead the creation and delivery of engaging internal communications to keep employees informed, connected, and inspired.
• Develop and manage regular internal newsletters, updates, and campaigns that celebrate successes, share news, and reinforce company values.
• Partner with HR, Operations, and the Senior Leadership Team to improve the flow of information and consistency of messaging across all sites.

Employee Feedback & Continuous Improvement

• Develop creative ways to communicate business updates and strategic messages clearly and engagingly.
• Support initiatives that enhance employee voice and promote two-way communication.

Analytics & Reporting

• Use analytics tools to measure performance across digital and communication channels.
• Provide regular reports and actionable insights to senior leaders.

Collaboration

• Work closely with the HR and Operations teams, care home managers, and external partners to ensure a consistent, on-brand voice across all communications.
• Act as a brand ambassador for the Macklin Group, ensuring all content reflects our values of Trust, Dedication, Treating People Really Well, and Continuous Development.

Company benefits:

To reward the demanding work of our fantastic colleagues, we offer an excellent benefits package as follows:

• Opportunity to shape a refreshed internal communications strategy.
• A collaborative, people-focused environment where creativity and initiative are encouraged.
• The chance to make a real impact on how we share the Macklin story - inside and out.
• Collaborating with an award-winning team with family values.
• A wide variety of training is provided.
• Career development opportunities.
• Employee Assistance Programme.
• Discounted rates at Malone Hotel, Belfast.
• Health and well-being initiatives, including team-building initiatives.
• Free car parking.

Interviews may take place before the job advertisement closes, as and when suitable applications are received. If a suitable candidate is appointed, the role may close early; therefore, please do not hesitate to submit your application promptly.

In addition, we also reserve the right to enhance the criteria at the shortlisting stage.

An Access NI Check will be required for this post. If successful, please be aware that we do have a policy on the recruitment of ex-offenders. As per the Access NI Code of Practice, Macklin Care Homes also has a policy on the secure handling, use, storage, and retention of disclosure information. Copies of these documents, along with the Access NI Code of Practice, are available upon request by contacting the HR Department.

It is Macklin Care Homes' Policy that any existence of a criminal conviction will not necessarily lead to the withdrawal of a job offer, but the failure to disclose all criminal convictions fully and accurately will lead to the withdrawal of a job offer.

We are committed to building a diverse and inclusive team that reflects the communities we serve.

Macklin Care Homes is an Equal Opportunities Employer.

• Degree in Marketing, Communications, Digital Media, or related field or at least 2 years' proven experience in a similar role.
• Strong experience in digital marketing and content creation (healthcare or hospitality experience desirable but not essential).
• Excellent written, verbal, and visual communication skills with the ability to tailor tone and message to different audiences.
• Experience with tools such as Canva, Adobe Creative Suite, and social media management/analytics platforms.
• Strong understanding of SEO, email marketing, and paid advertising.
• Confident working independently and collaboratively across multiple teams and locations.
• Creative, proactive, and passionate about storytelling and employee engagement.

Macklin Care Homes have been caring for people for over 30 years. We have taken our experience over all those years to bring the very best of our knowledge and our expertise to you. We are not just another Care Home, we are family-first and treat everyone we come into contact with as one of our very own. From staff to residents, to relatives and suppliers - we are all one big caring community!

We have 6 Care Homes based throughout Northern Ireland:

• Arlington, Our Lady's and Parkmanor Oaks, Belfast

• Milesian Manor, Magherafelt

• Ratheane, Coleraine

• Leabank, Ballycastle

Our vision is to have a real, positive impact on the lives of people within our local community. We aim to be the trusted provider for care that families choose with confidence. Through our dedication, passion and commitment, we care with heart, creating an environment where people feel safe, loved and respected. Our vision is for Macklin Care Homes to be the preferred choice in the community-where people know they are in the best hands.

Can you make a real difference to the lives of others? We are always looking to recruit great people to work in care, and in return, we will bring out the best in you!

At Macklin Care Homes, you will work as part of an award-winning team who are valued for their contribution, with opportunities for career development, as well as a friendly and rewarding working environment.

Our residents are at the heart of our homes; we are inspired not only by their stories and experiences of years gone by but also by knowing we are making a real difference in their lives.

We are guided by a strong set of core values that shape everything we do. These values help us build a culture of respect, care and dedication, ensuring that our residents and their families are always at the centre of our efforts.

We are proud of our values and unique positive culture that we live by each and every day. If you are a compassionate person who cares with heart, we would love to hear from you!

As a family-run organisation, we live and breathe our core values of treating people really well, trust, dedication and continuous development.

Once you join us, you not only become a member of the team but a member of our family. Caring with heart is at the core of everything we do - with our residents and team members.

Retirement plan and/or pension, Employee development programs, Free parking, Referral bonus, Competitive salary, Long service recognition, Social Opportunities, Employee of the Month, Culture of recognition, Progression opportunities, Staff celebration events, Company employee App

Not disclosed