Marketing Director

Salary: £120,000 - £140,000 + benefits

Location: Tottenham Court Road, London (hybrid, tuesday and thursday in office, 3 from home)

Why this role?

• Take ownership of building and scaling the marketing engine in a fast-growing, venture-backed SaaS company.
• Join the leadership team of a business that has already secured major enterprise clients and is now scaling rapidly across Europe and North America.
• Team of 3 and a hands-on role with a focus on demand generation.

About the company

We're supporting a fast-growing B2B software startup (70 employees) that's redefining how operational teams work across complex industries like construction, utilities, infrastructure etc. Their platform uses cutting-edge technology to replace manual processes with real-time insights that improve safety, productivity, and efficiency.

After securing significant backing from institutional investors and delivering strong year-on-year growth, the business is now focused on scaling its commercial operations. With an established enterprise customer base and ambitious targets for the years ahead, they're looking for a hands-on marketing leader to build a best-in-class demand generation function and help drive the next phase of growth.

The role

As Marketing Director, you will:

• Own the marketing strategy and its contribution to pipeline and revenue targets.
• Define positioning and messaging that cuts through with senior executives in industrial markets.
• Build and execute multi-channel campaigns (ABM, events, paid, digital, content) that drive awareness, demand, and measurable ROI.
• Partner closely with Sales and Product leadership to align marketing priorities with commercial goals.
• Establish clear KPIs and a performance-driven culture, reporting regularly on results and optimising activity based on data.
• Manage a small existing team and be responsible for shaping future hires (brand, content, events, demand gen).
• Oversee a marketing budget ( £700k) and get the best from external partners and an outsourced SDR agency.

What you'll need to succeed

• 7-10 years of B2B SaaS marketing experience in scale-ups at £5m-£30m ARR.
• Proven track record of building demand generation programmes that directly fuel pipeline and revenue.
• Experience marketing operational technology solutions into construction, manufacturing, energy or utilities sectors that is used by a blue collar workforce would be a distinct advantage.
• Experience with ABM and enterprise sales motions is essential.
• You'll be a hands-on data driven marketer - able to run LinkedIn Ads campaigns yourself as an example.

Application process

• Introductory call with Market Recruitment.
• Interview with CEO and CRO.
• Final stage case study and leadership discussion.