Sales Development Representative

Location : London (Victoria area) | Hybrid (4 days in the office, 1 day remote)

Salary : £35,000 - £45,000 base salary + £20,000 - £25,000 commission + equity

The opportunity

Our client is a fast-growing B2B SaaS startup building AI-powered operational software that automates manual, high-friction tasks for traditional service-based industries.

This is a dedicated outbound role for a relentless pipeline builder. It is not an environment where you will sit back and wait for inbound leads to drop into your inbox. Instead, you will own the phones, target independent operators, and keep the demo calendar full for the account executive team.

If you are hungry, eager to learn how to sell high-value technology, and want to work alongside an ambitious, high-calibre team, this is the place to build your career.

Why this role?

• Direct path to closing: This is a pure pipeline-building position where your success is measured by qualified meetings booked. It is the perfect training ground to transition into a full closing role in the future.
• Elite talent density: Work alongside a highly ambitious team with backgrounds from top-tier academic institutions and demanding industries.
• Significant financial upside: Along with a competitive base salary and commission structure, you will receive equity in a company backed by prominent family offices and high-profile angel investors.

What you will be doing

• Driving high-volume outbound outreach: Managing 40 to 60 quality dials a day, supported by structured email and LinkedIn campaigns, to reach owners and directors.
• Qualifying opportunities rigorously: Moving past gatekeepers to identify real operational pain points, such as missed enquiries and after-hours coverage gaps, and confirming budget and fit.
• Managing seamless handovers: Booking qualified product demonstrations directly onto the account executive's calendar with detailed briefs.
• Refining the sales playbook: Contributing to sequences, objection-handling strategies, and call scripts to help continuously scale the outbound engine.

What we are looking for

• Outbound persistence: You are highly resilient on the phones, view rejection as helpful data, and enjoy the fast pace of high-volume sales.
• SME sales experience: You have a background in business development, sales, or lead generation, ideally targeting independent business owners, property-adjacent firms, or small-to-medium enterprises.
• Curiosity about modern technology: You are comfortable with artificial intelligence and have actively experimented with tools like custom generative models, automation workflows, or prompt engineering in your daily life.
• Commercial numeracy: You can understand a client's business model well enough to calculate potential return on investment and demonstrate financial savings to decision-makers.
• Growth mindset: You thrive in unstructured, fast-moving environments and enjoy taking ownership of your tasks without needing a rigid corporate structure.

About our client

Our client was founded by experienced investment and technical leaders and is backed by a prestigious network of angel investors and prominent European family offices. With a high bar for excellence across the entire company, they have fostered a focused, high-energy office culture in Central London.

They build software that genuinely improves daily operations for traditional businesses, and they are currently expanding their commercial team to capture a significant market opportunity.