Senior Vertical Marketing Manager - Public Sector

Senior Industry Marketing Manager

SaaS/Data & AI

London-Hybrid

We're hiring a Senior Industry Marketing Manager to define and execute a global marketing strategy for a key growth vertical.

This role is ideal for a commercially minded, strategic marketer who thrives on collaboration and wants to make an impact in a fast-paced, scaling tech business. You'll build awareness, generate demand, and position the company as a trusted partner to public sector organisations worldwide.

Key Responsibilities:

• Develop and lead global GTM strategies and integrated campaigns for the Public Sector.
• Collaborate with sales, product marketing, partner and field teams to drive brand visibility and pipeline growth.
• Create compelling positioning, messaging, and value propositions tailored to government and public service audiences.
• Partner with the Demand and Field Marketing teams to deliver targeted ABM campaigns.
• Enable sales and BDR teams with tailored content, messaging, and enablement materials.
• Oversee the creation of content and assets, including whitepapers, videos, events, and digital campaigns.
• Track and report performance metrics to provide insight for refining marketing strategy.

Background:

• Proven experience in Public Sector marketing gained within a B2B technology business.
• Strong grasp of go-to-market strategy, positioning, and campaign development.
• Solid understanding of ABM, field marketing, and cross-functional collaboration.
• Hands-on, proactive approach with the ability to manage multiple initiatives.
• Familiarity with CRM and marketing automation tools such as Salesforce, HubSpot, or similar.

c£90K + bonus

Contact: Melvin Day