Senior Business Development Manager - Sales to NHS

Senior Business Development Manager - Sales to NHS

Strategic Consultative Sales | Complex NHS Contracts | Long-Cycle New Business

Salary: £55,000-£70,000 base + uncapped commission
Hybrid: North West HQ (Manchester area) or North/Midlands with UK travel

Lead Strategic NHS Growth Through Consultative, Influence-Led Selling

Martin Veasey Talent Solutions is representing a growing, values-driven healthcare organisation seeking an experienced Senior Business Development Manager to lead strategic new business growth across the NHS.

This is not a transactional sales role. It requires a commercially mature, structured NHS seller capable of navigating complex stakeholder environments, influencing pre-tender discussions, and securing high-value, multi-year contracts.

The organisation operates at the intersection of healthcare services, digital enablement and operational support, delivering essential solutions that improve accessibility, efficiency and patient outcomes across NHS systems.

The Role

You will be responsible for proactive new business development across NHS organisations, including:

• Acute Trusts

• Community and Mental Health Trusts

• Ambulance Services

• Primary Care Networks

• Integrated Care Systems and ICBs

• Specialist and regional providers

You will:

• Identify and shape opportunities before formal procurement release

• Map and influence multi-layer decision-making structures

• Engage executive, clinical, financial and operational stakeholders

• Position complex service and technology-enabled solutions

• Build structured, forecastable pipeline across 6-24 month sales cycles

• Collaborate with internal bid and delivery teams to secure and mobilise contracts

Senior Stakeholder Engagement

This role requires confidence operating at senior level, including engagement with:

• Chief Executives and Executive Directors

• Chief Operating Officers and Transformation Leads

• Finance Directors and Commercial Teams

• Clinical Directors and Service Line Leads

• Digital and IT Leaders

• Procurement and Contracting Managers

You must be comfortable building credibility beyond procurement and influencing specification through early-stage engagement.

What We Are Looking For

• Proven track record of winning complex NHS contracts

• Strong hunter orientation with demonstrable self-generated pipeline

• Experience operating across multiple NHS sectors and ICS structures

• Deep understanding of NHS governance and procurement processes

• Framework literacy (e.g., CCS, NHS SBS, NOE CPC, NHS LPP, HealthTrust Europe)

• Ability to build compelling, value-based business cases

• Structured pipeline discipline and realistic forecasting

We welcome candidates who have sold:

• Technology-enabled healthcare services

• SaaS platforms or digital healthcare solutions

• Managed services or outsourced healthcare delivery

• Infrastructure or operational services

• Specialist equipment or high-value healthcare assets