CRM Product Manager

London (Office-Based) Up to £55,000 Basic + Benefits

leading luxury hospitality group renowned for delivering exceptional guest experiences across a portfolio of premium venues. With a strong focus on personalisation, data-driven insights, and world-class service, we are investing in our CRM capabilities to better understand and engage our guests across multiple touchpoints.

We are seeking a highly capable CRM Product Manager to lead the development, optimisation, and strategic direction of our CRM ecosystem. This is a hands-on role suited to someone who has not only worked with CRM platforms but has actively built and configured CRM solutions.

You will play a critical role in shaping how we capture, manage, and activate guest data, ensuring a seamless and personalised experience across our venues.

• Own and manage the CRM product roadmap aligned with business and guest experience objectives

• Design, build, and optimise CRM systems and workflows within platforms such as Salesforce, HubSpot, or similar

• Lead the implementation and ongoing development of CRM solutions across multiple sites

• Oversee data architecture, segmentation, and automation strategies to enhance guest engagement

• Manage and optimise SevenRooms as a core CRM and guest experience platform

• Conduct regular CRM audits, ensuring data quality, consistency, and compliance across systems

• Collaborate with marketing, operations, and technology teams to deliver integrated CRM initiatives

• Analyse CRM performance, campaign effectiveness, and guest insights to inform decision-making

• Drive innovation in personalisation, lifecycle marketing, and guest retention strategies

• 4+ years' experience working with CRM systems (e.g., Salesforce, HubSpot, or similar)

• Proven experience building CRM systems-not just using them-either within CRM platforms or through custom-built solutions

• Strong expertise in SevenRooms, ideally across multi-site or international environments

• Demonstrated ability to structure, audit, and cleanse complex datasets

• Solid understanding of CRM architecture, integrations, and automation workflows

• Analytical mindset with the ability to translate data into actionable insights

• Strong stakeholder management and cross-functional collaboration skills

• Experience within hospitality, luxury, or multi-site environments is highly desirable

• London-based, office-based role (candidates must be comfortable working on-site)

• Collaborative, fast-paced environment within a premium hospitality setting

• Competitive salary up to £55,000

• Comprehensive benefits package

• Opportunity to shape CRM strategy within a growing luxury brand

• Exposure to multi-site and potentially international operations

• Career progression within a dynamic and innovative business