Salesforce Marketing Cloud Lead Developer

Job Title: Salesforce Marketing Cloud Lead Developer Location: London (Hybrid - 2 days per week in office)Salary: £65,000 - £80,000 + Benefits

Seeking an experienced Salesforce Marketing Cloud Lead Developer to take ownership of our Marketing Cloud ecosystem. This is a hands-on technical leadership role where you will manage and enhance Marketing Cloud Engagement and Marketing Cloud Personalization, driving the design and delivery of scalable, data-driven marketing solutions.

You will play a key role in shaping platform strategy, building robust integrations, and enabling personalised customer journeys across multiple channels.

• Own the end-to-end platform management of Salesforce Marketing Cloud Engagement and Marketing Cloud Personalization
• Design, develop, and maintain scalable marketing solutions aligned with business requirements
• Build and optimise complex SQL queries for segmentation, data extensions, and automation workflows
• Develop and maintain integrations using APIs and third-party platforms
• Create dynamic, personalised content using AMPScript, Server-Side JavaScript (SSJS), and HTML
• Lead the implementation of customer journeys, automations, and triggered communications
• Ensure best practices in data management, governance, and platform performance
• Collaborate with cross-functional teams including Marketing, CRM, and Data teams
• Troubleshoot and resolve technical issues across the Marketing Cloud ecosystem
• Provide technical leadership, mentoring, and guidance to internal teams and stakeholders

• Proven experience as a Salesforce Marketing Cloud Developer or Lead Developer
• Strong hands-on expertise in Marketing Cloud Engagement (Email Studio, Journey Builder, Automation Studio)
• Experience with Marketing Cloud Personalization (Interaction Studio)
• Advanced SQL skills for data manipulation and segmentation
• Strong experience working with APIs, integrations, and data synchronisation
• Proficiency in AMPScript and SSJS
• Understanding of REST and SOAP APIs
• Experience with data models, ETL processes, and marketing automation best practices
• Strong problem-solving skills and attention to detail
• Excellent communication skills with the ability to engage both technical and non-technical stakeholders

• Salesforce certifications (e.g., Marketing Cloud Developer, Consultant)
• Experience with CRM systems and customer data platforms (CDPs)
• Knowledge of front-end technologies (HTML, CSS, JavaScript)
• Experience in agile delivery environments

• Competitive salary (£65,000 - £80,000)
• Hybrid working model (2 days per week in London office)
• Generous holiday allowance
• Pension scheme
• Private healthcare
• Professional development and certification support
• Flexible working options