Head of Business & Commercial Development
Job summary
Mastercall Healthcare is a successful, values-driven social enterprise delivering innovative out-of-hospital healthcare services across Greater Manchester and beyond.
Over recent years, we have transformed and diversified our organisation, expanding our urgent and primary care services, developing strategic partnerships, investing in digital technologies, and creating innovative business intelligence and technology solutions that support healthcare providers to deliver better patient outcomes.
As we enter the next phase of our growth journey, we are seeking an ambitious and commercially astute Head of Business & Commercial Development to help shape our future.
Reporting to the COO / Director of Operations, Strategy & Transformation and working closely with our Executive Team, you will lead the development and delivery of Mastercall's commercial growth strategy.
You will be responsible for identifying, developing and securing new business opportunities across our diverse portfolio of services, with a particular focus on urgent and primary care services, contact centre healthcare solutions, digital transformation, business intelligence and technology services.
This is a permanent position offering 37.5 hours per week. We recognise the importance of flexible working and are open to considering applications from candidates seeking a reduced working pattern of 30 hours per week, with working days to be agreed.Salary: £60,000 per annum (pro rata), depending on experience.
Main duties of the job
This role extends far beyond traditional bid management. We are looking for someone who can identify emerging opportunities, understand market challenges, build strategic partnerships, develop innovative solutions and create sustainable income streams that support long-term organisational growth.
You will play a leading role in helping Mastercall navigate an evolving healthcare landscape, working across organisational boundaries and developing partnerships that create value for patients, commissioners and healthcare systems alike.
We are seeking a proven commercial leader with:
- A successful track record of business development, income generation and commercial growth within healthcare, public services, social enterprise or technology-based environments.
- Experience of developing and winning complex tenders, securing contracts and building strategic partnerships.
- Strong understanding of NHS commissioning, procurement and healthcare delivery models.
- The ability to identify market opportunities and translate them into commercially viable propositions.
- Experience of working with senior stakeholders including Boards, Executive Teams, commissioners and partner organisations.
- Excellent commercial, analytical and negotiation skills.
- A strategic mindset combined with the drive and determination to deliver tangible results.
About us
Why Join Mastercall?
At Mastercall, we're proud to be different.
As a social enterprise, every pound we generate is reinvested into improving services, supporting our workforce and enhancing care for our communities.
This role offers the opportunity to:
- Influence the strategic direction of a growing healthcare organisation.
- Work directly with Executive leaders and key system partners.
- Lead high-profile business development and transformation initiatives.
- Drive innovation across healthcare, digital and technology services.
- Build new markets, partnerships and revenue streams.
- Make a genuine difference to healthcare outcomes at scale.
Most importantly, you'll be joining an organisation that combines commercial ambition with a clear social purpose.
Our vision is simple:
Enhancing lives... because we CARE.
We are passionate about delivering the highest quality healthcare, investing in our people and maximising innovation and technology to improve patient care and community outcomes.
If you are excited by the challenge of creating sustainable growth, developing innovative partnerships and helping shape the future of healthcare delivery, we would love to hear from you.
Job description
Job responsibilities
Mastercall Healthcare is a Social Enterprise delivering out-of-hospital services across a wide geographical footprint, including contact centre healthcare services, digital and BI solutions, and IMT infrastructure for a range of commissioners and partners. The organisation has diversified significantly over recent years, investing in clinical service expansion, digital platforms including Mastercall UXT BI as a Service, and Information Management and Technology (IMT) infrastructure services.
The Head of Business and Commercial Development is a pivotal executive-facing role responsible for growing Mastercall's income base across all service lines: core urgent and primary care clinical services, concentric marketing expansion, portfolio diversification, and technology and BI commercial offerings. The primary income driver will remain clinical services and business development. The post holder will also lead commercial activity for technology and BI services and may be called upon to support the Greater Manchester Urgent Primary Care Alliance (GMUPCA) on relevant work programmes
The post holder will:
1. Drive revenue growth across Mastercall's full service portfolio, with clinical services as the primary income focus and digital/technology services as a growing commercial stream, targeting 10% annual recurring revenue (ARR) growth within 24 months, with a clear trajectory and plan in place within 8 months.
2. Lead and develop the commercial strategy, including market penetration, concentric service expansion, and portfolio diversification.
3. Develop and manage commercial opportunities for Mastercall UXT BI as a Service and IMT Services (including infrastructure), working with internal technical leads to package and position these for commissioners and partners.
4. Support the Executive and Senior Management Team in delivering vision, strategy, and business plans, acting as a senior point of contact for internal and external stakeholders.
5. Contribute to continuous improvement and operational efficiency initiatives across the organisation, working closely with all departments to identify cost-effective delivery models and service enhancements.
6. Support GMUPCA on relevant business development and partnership work where required, while maintaining Mastercall as the primary focus.
7.Liaise with the Marketing and Brand Manager to ensure brand, digital presence, and marketing activity are aligned to commercial objectives.
Person Specification
Experience
- Proven track record in business development, income generation, and commercial contract management in a healthcare or public sector environment.
- Experience of leading tender processes, bid writing, and contract award.
- Experience of strategic commercial planning and pipeline management.
- Demonstrable experience of growing income across multiple service lines or products.
- Experience at Senior Leadership level with exposure to Executive decision-making.
- Experience across both clinical services and technology/digital commercial propositions.
- Knowledge of NHS procurement frameworks (NHS SBS, Crown Commercial, Dynamic Purchasing Systems).
- Experience in a social enterprise, NHS provider, or integrated care context
- Familiarity with BI-as-a-Service or managed IT service commercial models
Qualifications
- Business, commercial, or management qualification and/or evidence of CPD.
- Degree-level education or equivalent professional experience
- Prince2 or equivalent project management qualification
- Relevant postgraduate or executive development qualification (e.g. MBA, ILM).
General Qualities
- Excellent written and verbal communication skills
- Able to produce compelling bids, business cases, and commercial presentations.
- Skilled at negotiating with senior stakeholders on complex commercial matters.
- Demonstrable ability to engage and influence at Board and Executive level
- Strong commercial judgement with the ability to assess risk, value, and strategic fit.
- Able to analyse market data and translate it into actionable commercial strategy
- Highly literate and numerate; skilled at interpreting financial and performance information.
- Ability to manage competing priorities and make sound decisions under pressure.
- Excellent organisational skills with the ability to manage multiple concurrent opportunities
- Able to develop and maintain a business pipeline and commercial action plan.
- Capability to plan over short, medium, and long-term timeframes.
- Confident working with digital tools, CRM systems, and data platforms
- Advanced knowledge of Microsoft Office suite
- Experience of managing a team and supporting professional development
- Able to work autonomously and take initiative in a complex operating environment.
- Experience presenting to commissioner boards, ICBs, or clinical governance forums
- Media or public affairs engagement experience.
- Experience of NHS payment mechanisms (block contract, CQUIN, PCN DES).
- Ability to model income scenarios and financial projections
- Experience of capacity and resource planning in a commercial or operational context
- Understanding of BI platforms, data-as-a-service models, or healthcare informatics.
- Familiarity with IMT infrastructure or managed IT service offerings.
- Experience of leading a commercial or business development function.
Employer details
Employer name
Mastercall Healthcare
Address
International House
Pepper Road
Stockport
SK7 5BW
United Kingdom
Employer's website
http://www.mastercall.org.uk/