Event Director
Event Director – Digital Infrastructure
£75-90,000 DOE + Bonus + Benefits
London (Hybrid x2 days office)
My client is a long-standing and trusted provider of large-scale, international networking events, memberships and news covering the complete digital infrastructure ecosystem. New role has been created for an experienced Event Director.
Role Summary:
The Event Director leads the end-to-end strategy and delivery of 1–2 strategically significant events, driving commercial performance, align all functions around a coherent event vision. You will manage and mentor a team of producers and work cross-functionally with content, marketing, operations, and sales leaders to deliver world-class event experiences.
Events Leadership & Strategy
- Lead product strategy for a defined event within the portfolio.
- Conduct extensive research, analyse data, competitive landscapes, addressable market, identifying trends and opportunities
- Translate portfolio objectives into actionable plans for each event — including value proposition, audience growth, feature innovation, and brand positioning.
- Shape the overall roadmap and identify new opportunities for event launches.
Commercial & Performance Ownership
- Work with commercial and marketing leads to define pricing, sponsorship packaging, and strategies
- Track performance metrics
- Project manage the full delivery of your events. Inspire and influence your project team to work towards the same targets, objectives and milestones
Product Development & Innovation
- Secure key speakers from the digital infrastructure landscape
- Identify and form key partnerships with influential stakeholders
- Identify and pilot new product features — such as advisory councils, awards, innovation showcases, and digital matchmaking tools.
Market Intelligence & Stakeholder Engagement
- Conduct ongoing market analysis to track industry trends, and audience needs.
- Create segmented engagement strategies and adapt content to cross-channel campaigns
- Originate and curate high quality content to fuel marketing campaigns
Team Leadership & Collaboration
- Lead and mentor senior conference producers, providing mentoring, development.
- Foster a high-performance culture focused on collaboration, commercial accountability.
- Work closely with Content, Marketing, Operations, and Sales leaders to define strategy
Experience Required
- 8+ years’ experience in B2B events, media, or community-led businesses, including 4+ years in a large-scale event leadership position.
- Proven success of leading 3000+ person events.
- Proven ability to grow event brands commercially and strategically.