Senior Marketing Manager

Senior Marketing Manager – Tech Events

Up to £65,000 + 6,500 Bonus + Numerous Benefits

London (3 days office)

The client...Is a world leading brand to the Tech & Data space, through continued growth a new role has arisen for a commercial events marketer with 7 years + B2B commercial Marketing experience within the large-scale conference space.

Core Responsibilities

• Strategic Marketing Planning: Develop and oversee the end-to-end strategic marketing plan for the events.
• Event Positioning: Define and articulate the event’s unique value proposition in a crowded marketplace
• Brand Development & Stewardship: Steward the development and consistent execution of the event’s brand identity across all touchpoints, including digital, print, social, and experiential. Ensure all communications reflect the event’s core values, personality, and promises, driving emotional resonance and brand affinity.
• Pricing Strategy: Collaborate with commercial and finance teams to establish optimal ticket pricing structures and promotions to maximise yield.
• Integrated Campaign Management: Lead the creation and execution of integrated, data-driven marketing campaigns spanning digital, PR, advocacy, content, email, and partnerships. Drive the paid attendance funnel from awareness through to purchase and post-event engagement.
• Target Setting & Performance Monitoring: Set clear KPIs for ticket sales, engagement, and campaign ROI.
• Stakeholder Collaboration: Work cross-functionally with internal teams.
• Budget Management: Develop and manage marketing budgets, ensuring efficient and effective allocation of spend to deliver the highest possible ROI.
• Content & Storytelling: Guide the creation of engaging, persuasive content that brings the event’s brand story to life.

Key Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive marketing experience, with a proven track record of driving paid attendance at large-scale events (1,000+ attendees), ideally in a B2B environment.
• Deep knowledge of event positioning, brand strategy, pricing and communication. Demonstrated ability to develop value propositions and go-to-market strategies that deliver measurable commercial results.
• Analytical Mindset: Highly data-literate, with the ability to interpret campaign metrics and audience insights to drive optimisation and learning.
• Strong organisational skills and experience managing multiple concurrent projects, resources, and stakeholders under pressure.
• Demonstrated ability to develop and execute creative campaigns that capture attention and drive action in a competitive space.
• Mastery of digital marketing platforms, CRM systems, social media, and campaign automation tools.