Director of Analytics (London Area)

Director of Analytics

Location: Hybrid – London, Blackfriars

Join us at Merlin Entertainments as we transform the future of digital guest experiences across our iconic global attractions.

We are seeking an experienced Director of Analytics to lead our enterprise-wide data strategy and embed analytics across core business functions. You will work cross-functionally with multiple departments, including Marketing, Finance, Technology, and Operations, embedding cross functional data product teams within business domains to accelerate the impact of analytics and data-driven decision-making.

About the Role

In this Senior Leadership role, you will oversee the BI, Analytics, and Digital Analytics teams, while acting as a strategic partner to the executive team. You’ll champion a culture of data-driven decision-making and develop advanced data products that fuel growth, optimise operations, and enhance customer experiences.

Key Responsibilities

• Define and deliver a company-wide analytics strategy to support business growth and transformation.
• Lead cross-functional data product teams embedded across Marketing, Finance, Technology, and Operations.
• Deliver advanced analytics initiatives to drive personalisation, forecast performance, and streamline operations.
• Oversee analytics platforms and tools, ensuring scalability and efficiency.
• Collaborate with Data Governance and Engineering to ensure quality, compliance, and data integrity.
• Promote data literacy and ensure actionable insight is accessible across the organisation.
• Champion innovation through AI, ML, and predictive analytics.
• Lead and develop a high-performing analytics team, fostering a collaborative and inclusive environment.

Skills & Experience

• 10+ years in analytics, data science, or business intelligence, with 5+ years in leadership roles.
• Experience driving enterprise-wide data transformations within global, customer-focused businesses.
• Strong technical background across analytics tools and languages (e.g., SQL, Python, R, Tableau, Power BI).
• Proven success in working with cross-functional stakeholders to deliver business outcomes through data.
• Strategic thinker and ability to shape long-term data visions that align with business goals.
• Ability to communicate complex ideas clearly to non-technical stakeholders.
• Results-focused mindset and a passion for solving complex business problems.

Interview Process:

• Recruiter Call
• Hiring Manager Intro
• 1-2 stage Panel Interview

Our recruitment process typically takes around 4-5 weeks, but we’re always happy to work around your availability. You’ll have the opportunity to be supported by our external recruitment partner at different stages along the way.

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects. Benefits include Pension, Life Assurance, discretionary company bonus, 28 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

At Merlin Entertainments, we’re committed to creating a workplace where everyone feels valued and supported. Diversity and inclusion are central to how we work — we celebrate individuality and strive to build an environment where everyone can thrive.

We’re proud to be an equal opportunities employer, welcoming applications from all backgrounds and identities, including age, ethnicity, gender, disability, neurodiversity, sexual orientation, family or parental status, religion, and veteran status.