Conversion Rate Optimisation Manager

In this role, you'll be the go-to person for our client's web analytics, making sure reports are spot-on and tags are managed smoothly. You'll dig into how customers interact with their digital channels, spotting ways they can improve using web analytics (Google Analytics), heat-maps, A/B testing, and research.

Client Details

This company is a major player in the UK hospitality sector, operating a wide range of well-established consumer-focused brands. They emphasise delivering excellent customer experiences and maintaining strong brand reputations across the UK. With a long-standing history and a large presence, they offer solid career progression and a collaborative work environment.

Description

• Develop and implement strategies to optimise website and digital platform performance.
• Analyse user behaviour to identify areas for improvement in the digital journey.
• Conduct A/B testing and other experiments to enhance conversion rates.
• Collaborate with the digital team to implement data-driven solutions.
• Monitor key performance indicators to measure the success of optimisation efforts.
• Provide insights and recommendations based on data analysis.
• Work closely with stakeholders to align optimisation goals with business objectives.
• Stay updated on industry trends and best practices in digital optimisation.

Profile

To be considered for this role, you will need to demonstrate the following:

• Experience in digital performance analysis and optimisation techniques.
• Proficiency in using tools for A/B testing and user behaviour analysis.
• Experience using Google Tags.
• A strong understanding of digital platforms and user experience principles.
• The ability to interpret data and translate it into actionable recommendations.
• Excellent collaboration and communication skills to work with cross-functional teams.

Job Offer

• A competitive salary of £40,000-£45,000 per annum.
• Attractive pension scheme and potential bonus opportunities.
• Permanent position with opportunities for professional growth.
• A chance to work in Birmingham within the Leisure, Travel & Tourism industry.
• Be part of a large organisation known for its focus on digital innovation.

This role will be based out of our client's offices in Birmingham 2 times per week. If you would like more information on this role, get in touch with Steve Smaylen.