CRO Specialist

As the CRO Specialist you will improve the usability, design, and performance of digital platforms; collaborating with internal stakeholders and leveraging VMO, GA4 and other tools.

Client Details

My client is a large, multi-national hygiene and facilities services provider operating across the UK and several European markets

Description

As the CRO Specialist you will have the following responsibilities:

• Own and manage the CRO programme across Group websites and digital touchpoints.
• Build and maintain a prioritised experimentation roadmap (PIE, ICE, etc.).
• Design and run A/B and multivariate tests using VWO to optimise conversion journeys.
• Analyse conversion funnels to identify drop-off points and optimisation opportunities.
• Develop data-driven hypotheses using quantitative (GA4, Looker Studio) and qualitative (session recordings, heatmaps, feedback) insights.
• Conduct qualitative research, including user interviews and session replay analysis, to guide testing.
• Conduct user research (surveys, interviews, usability testing) to inform design decisions.
• Create wireframes, prototypes, and user journeys to test and communicate concepts.
• Collaborate with PPC, SEO, developers, designers, and marketing to deliver functional UX solutions.

Profile

A successful CRO Specialist should have:

• Proven UX research and CRO experience, particularly on B2B platforms.
• Skilled in end-to-end experimentation: hypothesis creation, test design, execution, and analysis.
• Proficient in VWO for A/B testing and GA4 for conversion analysis.
• Experienced with Looker Studio reporting; Salesforce familiarity is a plus.
• Solid understanding of A/B testing statistics (sample size, significance, confidence).
• Experienced using prioritisation frameworks (PIE, ICE, etc.) to manage testing roadmaps.
• Able to combine quantitative and qualitative data to form strong test hypotheses.
• Background in customer portals or similar digital tools is highly desirable.
• Strong analytical skills with tools like Hotjar or similar.
• Excellent communication skills; able to present insights to non-technical stakeholders.
• Strong problem-solver with a proactive approach to UX and conversion challenges.
• Experienced collaborating with external agencies.
• Degree in Digital Marketing or related field.

Job Offer

As the CRO Specialist you will receive a competitive package.

Role based in Caerphilly - hybrid working available.