Performance Marketing & SEO Specialist

The role focuses on managing and optimising PPC, SEO, and AEO/GEO to strengthen digital presence and drive high-quality lead generation. It also involves collaborating across marketing, technical, and content teams to enhance website performance, deliver data-driven insights and and support multi-channel campaigns.

Client Details

Our client is a global B2B SaaS digital transformation specialist, enabling organizations to unlock the full value of their data and adopt modern, AI-driven solutions

Description

• Manage and optimise PPC and paid social campaigns (Google, Microsoft, LinkedIn), including keyword research, targeting, budgeting, A/B testing and performance reporting.
• Lead SEO, GEO and AEO activity: technical improvements, audits, competitor research, link-building and content optimisation to drive visibility and leads.
• Oversee website updates and content uploads, working with content and technical teams to resolve issues and deliver CRO-, UX- and SEO-optimised pages.
• Monitor KPIs across all digital channels, maintain accurate tracking and dashboards, and identify opportunities for continuous improvement.
• Collaborate with marketing, product and technical stakeholders to deliver integrated campaigns, while managing workflows and external partners as needed.

Profile

• Proven experience in B2B digital marketing, within technology or SaaS environments (mandatory)
• 4-7 years' hands-on experience in a similar role.
• Demonstrable experience managing PPC campaigns across platforms such as Google Ads and LinkedIn Ads
• Solid understanding of retargeting/remarketing strategies and multi-channel campaign optimisation
• Strong SEO, GEO, and AEO expertise, covering technical, on-page, and off-page best practice
• Comfortable working with CMS platforms to publish and update content
• Confident using GA4 to analyse performance and turn data into clear, actionable insights
• Highly organised, with the ability to manage multiple projects and deadlines simultaneously
• Curious and proactive mindset, with a strong interest in emerging search trends and AI-driven optimisation

Desirable

• Familiarity with Pardot/Salesforce.
• Understanding of CRO, user journeys and lead-generation funnels.
• Basic HTML/CSS for small website updates.
• Experience using generative AI tools for content or analysis.

Job Offer

• Salary: £40,000-£50,000, depending on experience
• Hybrid working, typically 2-3 days in the office
• Private healthcare
• Pension contribution
• 25 days' annual leave, plus all bank holidays