Senior Marketing Manager

Developing and executing high impact B2B marketing strategies across multi digital channels, content, and the performance management.

Working closely with Sales, Product, and senior stakeholders, you'll lead multi-channel campaigns that drive measurable results. With a strong understanding of the full customer journey, you'll oversee everything from demand generation to lead nurturing, campaign optimisation, and reporting

Client Details

A leading B2B tech company in London.

Description

• Develop and execute integrated B2B marketing strategies aligned to commercial objectives.
• Plan and deliver multi-channel campaigns across email, digital, content, and social.
• Own demand generation activity and continuously optimise for performance and ROI.
• Analyse campaign and funnel performance (MQL/SQL), providing actionable insights.
• Work closely with sales to align marketing activity and support pipeline acceleration.
• Ensure a seamless customer experience across the digital journey.
• Manage, coach, and develop a high-performing marketing team.
• Oversee budgets, ensuring efficient and impactful marketing spend.
• Leverage customer insights and market research to refine messaging and targeting.
• Manage third party relationships to support campaign delivery.

Profile

• Proven track record in lead generation and multi-channel campaign delivery.
• Strong knowledge of the MQL/SQL funnel and marketing-sales alignment.
• Hands on experience with CRM and automation platforms (e.g., Salesforce, HubSpot, Marketo).
• Excellent analytical skills with the ability to turn data into strategy.
• Demonstrated team leadership and people development skills.
• Strong organisational and project management abilities.

Job Offer

• Salary of £60,000-£65,000 per annum, based on experience.
• Permanent role.
• Hybrid working in London office