Senior Marketing Manager

Developing and executing high impact B2B marketing strategies across multi digital channels, content, and the performance management.

Working closely with Sales, Product, and senior stakeholders, you'll lead multi-channel campaigns that drive measurable results. With a strong understanding of the full customer journey, you'll oversee everything from demand generation to lead nurturing, campaign optimisation, and reporting

Client Details

A leading B2B tech company in London.

Description

• Setting the overarching plan for each business unit, support by the Head of Marketing.
• Managing a small team of marketers of Senior Marketing Executive and Marketing Manager levels.
• Owning, managing and maintaining the combined budget for the two business units, supported by the Head of Marketing.
• Responsible for evaluating all marketing campaign ideas raised by the business unit, ensuring it is well thought out, logical, feasible, and in line with marketing and business objectives.
• Delivery of regular campaign reports to your sales managers and Head of Marketing.
• Ownership of marketing campaigns for a select group of focus sectors and priority services within your business units.
• Responsible for guiding and coaching your team members on marketing best practices, setting standards, and driving processes where needed.
• Supporting the Head of Marketing with the execution of our PR strategy for the Consumer & Market Intelligence division, working alongside a PR agency.
• Responsible for identifying market trends and understanding how they translate to the business, to drive campaign ideation.
• Taking ownership of ensuring every campaign delivered by you and your team has purpose and is designed to drive genuine leads.
• Ownership of campaign sign-off for your team, ensuring they are always of a high standard before launch.
• Leading on brand advocacy, guiding your team and stakeholders on how to positively represent the business in every marketing and customer facing engagement.
• Ownership of identifying, evaluating and pitching new initiatives that align to your business unit, your target audiences, and contribute to relevant growth goals.

Profile

• Proven track record in lead generation and multi-channel campaign delivery.
• Strong knowledge of the MQL/SQL funnel and marketing-sales alignment.
• Hands on experience with CRM and automation platforms (e.g., Salesforce, HubSpot, Marketo).
• Excellent analytical skills with the ability to turn data into strategy.
• Demonstrated team leadership and people development skills.
• Strong organisational and project management abilities.

Job Offer

• Salary of £60,000 per annum
• Permanent role.
• Hybrid working in London office