Web and Digital

This role leads the management and evolution of the organisation's website and digital infrastructure, driving improvements in user experience, performance, and integration. It also plays a key part in shaping the digital roadmap, including AI adoption, analytics, and member engagement tools.

Client Details

Renowned membership organisation

Description

• Oversee the technical management and continuous improvement of the organisation's websites, including hosting, domain, and CRM integration.
• Lead website enhancement projects and manage the relationship with external digital agencies to ensure strong ROI.
• Drive SEO performance and deliver internal training on CMS and digital tools such as GA4, GTM, and SEMRush.
• Identify and implement UX and CRO improvements, supporting campaign delivery and automation initiatives.
• Advise on digital channel optimisation and support content deployment across platforms.
• Integrate AI tools and automation to enhance user engagement and streamline digital workflows.
• Provide regular reporting and insights to improve commercial performance and customer experience.
• Champion best-practice digital activity, support team collaboration, and contribute to the organisation's strategic goal

Profile

• Proven experience managing websites, CMS platforms, and CRM integrations, with strong technical oversight and project delivery skills.
• Confident in using analytics tools (e.g. GA4, GTM, SEMRush) to drive data-informed decisions and improve digital performance.
• Skilled in SEO, UX, and CRO, with a track record of enhancing user journeys and increasing engagement or conversions.
• Comfortable managing budgets, external agencies, and internal stakeholders to deliver high-impact digital projects.
• Strong understanding of GDPR, accessibility, and digital compliance, with the ability to advise on best practice.
• Familiar with tools such as Concrete5, MS Dynamics, Hotjar, Zapier, and Cvent, or able to quickly learn new platforms.
• A collaborative team player who champions digital innovation and continuous learning across the organisation.
• Excellent communicator with the ability to lead training, influence stakeholders, and align digital work with strategic goals.

Job Offer

• £53,000
• London Based
• Hybrid
• Benefits included