Demand Generation and Growth Marketing Manager

This role leads demand generation and growth marketing across a portfolio of enterprise-level digital products and large-scale live events, owning the full strategy from acquisition to conversion to revenue impact.

It's a hands-on, data-driven position focused on driving qualified demand, optimising funnels, and delivering measurable commercial growth within a high-performing global B2B organisation.

Client Details

Our client is a global B2B organisation operating at the intersection of digital platforms, professional communities, and large-scale live events. With decades of experience serving enterprise-level audiences, they have built a reputation for delivering high-impact products, market-leading experiences, and exceptional customer value.

Their ecosystem brings together premium digital solutions, executive-level memberships, specialist data products, and world-class events that attract thousands of professionals from around the world. These products are united by a single purpose: to connect decision-makers, accelerate business growth, and create meaningful commercial opportunities across multiple high-value industries.

Description

• Develop and execute growth strategies
• Build multi-channel demand gen campaigns
• Drive qualified leads and funnel progression
• Partner cross-functionally to support sales and product goals
• Optimise key conversion journeys across web, landing pages, and campaign flows
• Test and refine messaging, offers, targeting, and user experience
• Improve funnel performance across paid, organic, and owned channels
• Craft audience-focused messaging that drives action
• Work with teams to align positioning across all products and campaigns
• Own tracking, measurement, and reporting for all growth activity
• Provide data-driven insights and recommendations
• Ensure performance is tied directly to commercial outcomes

Profile

• Strong experience in demand generation, performance marketing, and CRO
• Proven ability to drive qualified leads, improve funnels, and convert marketing activity into revenue
• Hands-on operator comfortable owning campaigns end-to-end: strategy execution testing reporting
• Strong experimentation mindset with the ability to use data to continually refine activity
• Excellent analytical capability with proficiency in marketing technology platforms
• Ability to craft compelling messaging and optimise conversion journeys
• Highly proactive, solutions-oriented, and comfortable working in an ambitious growth environment

Job Offer

On offer is a competitive compensation package which includes a base salary between £50,000-£60,000 Per Annum (depending on experience), as well as:

• 25 days' holiday plus bank holidays
• End-of-year wellbeing shutdown
• An additional personal celebration day (e.g., birthday or cultural celebration)
• Summer Hours in August (3pm Friday finishes)
• Quarterly paid volunteer days
• Pension scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing library and support resources
• Mentoring programme
• Season Ticket Loan
• Cycle to Work scheme
• Free on-site gym and shower facilities
• Free eyesight tests
• Annual on-site flu vaccination