CRM Manager
Our client are seeking an experienced CRM Manager to lead and optimise customer relationship strategies within the. This role in Greater Manchester requires expertise in CRM systems and a focus on achieving customer engagement and retention goals.
Client Details
Our client is an SME technology firm in Greater Manchester, with an established marketing & digital function.
Description
The key responsibilities for the CRM Manager role will include:
- Develop and implement effective CRM strategies to enhance customer engagement and retention.
- Analyse customer data to identify trends and opportunities for growth.
- Provide mentorship and training to an in-house digital team.
- Oversee the integration and optimisation of CRM systems to support business objectives.
- Collaborate with cross-functional teams to ensure a seamless customer journey.
- Monitor and report on key CRM performance metrics and campaign effectiveness.
- Provide insights and recommendations for improving customer communication.
- Manage and segment customer databases to target specific audiences effectively.
- Stay updated on industry trends and advancements in CRM technologies.
Profile
A successful CRM Manager should have:
- 3+ years experience in a CRM focused marketing role.
- Proven expertise in CRM systems and tools.
- Experience working in a B2B environment is desirable, but not essential.
- A background in overseeing campaigns via multiple digital channels, including SMS and Email.
- Strong analytical skills for interpreting customer data and trends.
- Ability to collaborate with diverse teams and stakeholders.
- Experience leading and developing teams would be ideal.
- Excellent communication and organisational skills.
Job Offer
On offer for the CRM Manager role:
- Competitive salary ranging from £40,000 to £45,000 per annum - experience dependent.
- Hybrid working opportunities for a balanced work-life schedule.
- Permanent role within a supportive and innovative environment