VP Product Marketing

About Mirakl:

Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

In July 2025, Mirakl launched Mirakl Nexus, the first neutral infrastructure designed for agentic commerce. Built on Mirakl’s 13 years of expertise and innovation, and powered by an ecosystem of more than 100,000 sellers, Mirakl Nexus connects merchants and AI agents to automate product discovery, payments, and after-sales service.

Mirakl’s teams collaborate every day to shape the roadmap for our SaaS solutions, proactively supporting our customers and users and continuously improving our platform across new features, scalability, security, and usability.

For more information, visit www.mirakl.com.

→ Our teams work together daily to develop the roadmap for our SaaS solutions while addressing the issues faced by our customers and users, tackling a range of challenges related to new features, scalability, security, and usability.

Mirakl in Numbers:

- 🗓️ Founded in 2012 | Member of French Tech Next40

- 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo

Our Values:

Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.

Our 5 values guide how we collaborate:

💡 Work Hard Together: Teamwork and collaboration are the foundation of our success

🏆 Get Things Done: We prioritize action and efficiency for impactful results

🚀 Go Above & Beyond: We tackle challenges proactively and always aim for excellence

🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture

🤝 Satisfy & Empower Clients: We're committed to our clients' success

Your impact:

Mirakl is looking for a VP Product Marketing to help shape and grow our global product marketing function. You will lead and develop a team of 4 product marketers and scale it up to 6–7 over time, and partner closely with Product, Sales, and Customer Success to drive measurable impact. You will help steer go-to-market strategy, positioning and messaging, analyst relations, and how our suite of solutions is brought to market with clarity and consistency. We’re looking for strong B2B SaaS experience, a solid understanding of eCommerce and AI-driven platforms, and the ability to translate complex products into compelling stories that support growth.

This position is available in our Paris or London office.

What you will do at Mirakl:

• Define and execute Mirakl’s global product marketing strategy , owning product positioning, messaging, pricing inputs, and the end-to-end go-to-market plan (launches and sustained growth)
• Develop clear, compelling product positioning and messaging that resonates with target audiences and consistently communicates a strong product story across all marketing channels to drive market demand
• Lead, mentor, and scale the product marketing team , setting a high bar for collaboration, innovation, and execution excellence
• Partner closely with Product, Sales, Customer Success, and Marketing (growth/content/corporate/demand gen/regional) to ensure aligned strategies, consistent positioning, and strong field enablement to drive sales.
• Drive market and customer insight (research, competitive analysis, customer relationships, testimonials/case studies) to sharpen differentiation and inform roadmap and messaging
• Elevate market presence and performance through analyst relations and data-driven measurement, optimizing campaigns and initiatives based on clear KPIs and impact on awareness, engagement, and pipeline

What Mirakl is looking for in a candidate:

• 7+ years of product marketing experience in B2B SaaS, AI or technology, ideally in eCommerce-related contexts
• Proven ability to define and lead go-to-market strategy for complex multi-product suite (positioning, messaging, launches, adoption)
• Demonstrated people leadership experience building and managing high-performing teams
• Strong strategic and analytical skills, with sound judgment and structured problem-solving
• Excellent communication and storytelling skills, able to influence senior stakeholders and align cross-functional teams, with full professional proficiency in English and French is a big plus

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations.

We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews .