Sales Enablement Specialist
Duration: 12 months
Hybrid, London
The Sales Enablement Specialist will play a key role in supporting the Go-To-Market (GTM) organization across the EMEA region. This role is responsible for ensuring sales teams are equipped with the training, skills, and tools they need to be successful—from onboarding new hires to delivering ongoing learning that drives performance improvement. You’ll work closely with Sales, Product Marketing, and Sales Operations teams to deliver engaging, relevant, and high-impact enablement experiences that help sellers perform at their best.
Responsibilities:
- Priority 1: Onboard Sales Hires (30%) Lead and continuously improve onboarding programs for all new sales hires in EMEA. Partner with Sales leaders and stakeholders to plan onboarding schedules and learning paths. Facilitate sessions covering core products, customer conversations, and sales methodology.
- Priority 2: Call Reviews and Coaching (25%) Regularly listen to sales calls to identify coaching opportunities and skill gaps. Run ongoing call calibration sessions with Sales Managers to ensure consistency in coaching. Analyze call trends and proactively recommend training initiatives to address observed needs.
- Priority 3: Sales Skills Development (20%) Design and deliver engaging training focused on skills such as prospecting, discovery, value-based conversations, and closing. Tailor learning experiences to specific sales motions and customer needs.
- Priority 4: Product Knowledge and Continuous Learning (15%) Work with Product Marketing teams to deliver timely product and feature updates. Build learning resources that keep sellers informed and confident in technical conversations. Maintain alignment with global enablement to ensure content consistency.
- Priority 5: Admin / Run the Business (10%) Attend regular meetings with key stakeholders and the broader Enablement team. Track and report on enablement activities and seller engagement. Manage program documentation and administrative tasks.
Skills & Requirements:
Core Competencies
- Consultancy & Influence: You seek to understand root causes and can motivate others to act, even without direct authority.
- Data & AI Literacy: You are comfortable using data tools to measure impact and have experience leveraging AI tools to improve workflows or seller productivity.
- Communication: Clear and confident delivery, whether training a large group or presenting to stakeholders.
Education & Experience
- Experience: 3–5 years in sales enablement and 3–5 years of direct sales experience.
- Sector Expertise: Experience in B2B SaaS or Marketing Solutions is highly preferred.
- Market Focus: Proven track record of training and developing content for Mid-Market and Enterprise sales levels.
- Technical Proficiency: Skilled in using Sales Enablement and Sales Productivity software (e.g., CRMs, LMS, or Conversational Intelligence tools).