Head of Strategy- Performance Marketing- 12 Months FTC

The Company

This company is a London-based advertising technology and media automation business operating at the intersection of adtech and digital media services. Rather than functioning as a traditional media agency, it positions itself primarily as a technology company that provides automated tools and infrastructure for programmatic advertising, campaign optimisation, and AI-driven media planning. However, its offering also overlaps with media operations and performance marketing services, making it closer to a hybrid adtech and media solutions company.

Key Responsibilities of the role

• Lead strategic planning across digital media, programmatic, and performance marketing initiatives
• Develop commercial growth strategies for both clients and internal business expansion
• Act as a senior strategic advisor to key stakeholders and partners
• Translate market trends, audience insights, and performance data into actionable recommendations
• Work closely with product, analytics, media, and commercial teams to align strategy with technology capabilities
• Drive innovation across AI-enabled media planning and optimisation
• Support new business development, pitch strategy, and client growth opportunities
• Build strategic frameworks that improve campaign effectiveness, scalability, and ROI
• Mentor and develop strategic talent within the business

Ideal Candidate Profile

• Strong Digital Strategy,Performance Planning/ Biddable Background.
• Background in digital strategy, media, adtech, performance marketing
• Experience operating within media agencies, technology-led marketing businesses, or digital transformation environments
• Deep understanding of programmatic advertising, audience strategy, analytics, and performance optimisation
• Commercially focused with strong stakeholder management and client-facing experience
• Comfortable working in fast-paced, scaling, technology-driven businesses
• Strategic thinker with the ability to connect data, creativity, and commercial outcomes
• Interest or experience in AI-driven marketing and automation is highly advantageous