Web Manager

Job Context:
In a fast-paced digital environment, the role of the Web Manager is pivotal in driving the group's online presence and ensuring alignment with overall business objectives. This role requires a strategic, proactive mindset, strong collaboration skills, and the ability to manage both marketing and light technical tasks to leverage our digital channels to reach and engage target audiences effectively.

Purpose of Role:
The Web Manager is responsible for managing our client's group online presence with a focus on strategic digital marketing initiatives. This includes leading SEO and CRO efforts, coordinating with external agencies, and ensuring brand consistency across WordPress websites. The role also involves handling basic technical updates in-house and supporting marketing campaigns through data-driven insights and web optimisation.

Key Responsibilities:

• Manage group WordPress sites to ensure brand consistency and optimal user experience.
• Lead SEO and CRO strategies to improve visibility, engagement, and conversion.
• Coordinate with digital agencies to deliver impactful marketing campaigns and web enhancements.
• Monitor and report on website performance, traffic, and user behaviour using analytics tools.
• Execute minor technical updates and troubleshoot basic web issues internally.
• Collaborate with internal teams to support marketing and product/service initiatives.
• Stay informed on digital trends and recommend improvements aligned with business goals.
  

Key Performance Indicators:

• Growth in organic traffic, user engagement, and conversion rates.
• Improved search engine rankings and website performance metrics.
• Positive ROI from digital marketing campaigns and agency partnerships.
• Consistency in brand messaging and customer satisfaction scores.
• Achievement of strategic marketing goals and web-related targets.

Essential Knowledge & Experience:

• Minimum 5 years' experience in digital marketing or web content management.

Required Skills & Abilities:

• 5 years of progressive experience in web management and digital marketing
• Expertise in WordPress management, web hosting and the Google Marketing Platform
• Expertise in conversion rate optimisation, user experience (UX) and user interface (UI) design principles
• Knowledge of website security best practices
• Ability to perform basic HTML/CSS edits and troubleshoot issues
• Proven track record of successful digital marketing initiatives
• Excellent understanding of SEO, paid advertising, and web performance optimisation
• Strong analytical skills and proficiency in interpreting marketing data and KPIs
• Experience in project management and agency management
• Ability to collaborate effectively with cross-functional teams and external stakeholders.

Qualifications:

A degree in marketing, communications, web development, or a related field.

Other:

• Milton Keynes-based/hybrid role - 3 days in the office / week
• 35 hour week covering core operating hours Monday to Friday (Apply online only)
• Occasional requirement to work outside of contractual hours
• £45,000 per annum plus monthly Group commission based on company performance