Demand Generation & Growth Marketing Manager

Demand Generation & Growth Marketing Manager
Location: London (Hybrid – 3 days in office, 2 from home)
Type: Permanent, Full-Time
Salary: £55,000 – £65,000

About the Role

We’re looking for a commercially-minded Demand Generation & Growth Marketing Manager to drive audience growth, engagement and revenue across our events portfolio. This role sits at the centre of the business, owning how we attract, convert and retain customers across both event attendance and our B2B subscription offering.

You’ll lead the development of multi-channel campaigns that generate high-quality leads, support longer sales cycles, and build a sustainable pipeline of engaged subscribers. This role will suit someone who is as comfortable driving acquisition as they are thinking about lifecycle, retention and long-term customer value.

What You’ll Be Doing

• Own and deliver demand generation strategies that drive audience growth, ticket sales and B2B subscription revenue
• Plan and execute integrated, multi-channel campaigns (email, paid media, social, search, content) with a clear focus on pipeline growth and ROI
• Build and optimise lead generation and nurturing programmes, supporting prospects through a considered buying journey and converting them into attendees and subscribers
• Play a key role in growing and retaining our B2B subscription audience, with a strong focus on lifecycle marketing, engagement and churn reduction
• Work closely with sales teams to ensure strong alignment between marketing activity and pipeline conversion, particularly across longer or more complex sales cycles
• Partner with content and event teams to align campaigns with launches, event calendars and commercial priorities
• Analyse campaign performance and pipeline metrics, using data to continuously refine targeting, messaging and channel mix
• Manage marketing automation and CRM systems to support lead scoring, segmentation and effective handover to sales
• Monitor market trends, competitor activity and audience behaviour to identify new growth opportunities
• Manage budgets with a strong focus on efficiency, return and commercial impact

What We’re Looking For

• Proven experience in demand generation or growth marketing within a B2B-focused environment (events, media, SaaS or similar)
• Strong track record of building and converting pipeline through multi-channel campaigns
• Experience working with subscription-based products or services, ideally with a focus on B2B audiences and longer decision-making cycles
• A solid understanding of how marketing contributes to sales pipeline, not just lead volume
• Confidence working with data, including campaign performance, funnel metrics and ROI analysis
• Strong organisational skills, with the ability to manage multiple campaigns and stakeholders
• A collaborative approach, with experience working closely with sales teams

Nice to Have

• Experience with marketing automation platforms such as HubSpot, Marketo or similar
• Exposure to account-based marketing (ABM) or targeted B2B acquisition strategies
• B2C subscription experience as an additional strength, particularly in high-volume acquisition environments