Demand Generation Manager
Demand Generation Manager – Fully Remote
Competitive Up to £75,000
Join a fast-growing, remote-first company that is redefining its industry with innovative solutions and a culture that values creativity, ownership, and impact. We’re looking for a hands-on Demand Generation Manager to own and scale our clients demand engine, driving direct client acquisition while supporting a broader partner ecosystem.
This role combines execution, strategy, and cross-functional collaboration, offering a unique opportunity to shape how marketing drives revenue and partner success. Competitive salary and benefits make this an outstanding opportunity for an ambitious marketer looking to make a measurable impact.
What You’ll Do
Direct Demand Generation
- Lead full-funnel campaigns to generate high-quality meetings and pipeline for sales.
- Plan, launch, and optimize paid channels (search, social, LinkedIn) and integrated motions like webinars, content offers, review sites, and events.
- Collaborate with product marketing and sales to develop offers, messaging, and demo motions.
- Continuously improve conversion and strengthen alignment with sales through structured feedback loops.
Channel Demand Support
- Partner with channel marketing to boost demand across MSPs and distribution partners.
- Share learnings from direct campaigns to improve joint campaigns and partner-facing programs.
- Support lifecycle and upgrade campaigns in partner-led segments, helping maximize partner-generated revenue.
Performance Marketing & Agency Management
- Own paid media campaigns, including agency briefing, prioritization, QA, and performance reviews.
- Build a structured testing roadmap to optimize targeting, creative, landing pages, and offers.
- Drive efficiency through iteration, audience refinement, and conversion rate optimization.
Lifecycle, Nurture & Expansion
- Build and improve nurture journeys and re-engagement campaigns to move leads toward opportunities.
- Support product upgrades and expansion motions through targeted segmentation and triggered campaigns.
Measurement & Reporting
- Ensure clean tracking, reporting, and attribution to provide visibility across the funnel.
- Establish a consistent cadence with sales to monitor pipeline health, lead quality, and marketing impact on revenue.
What Success Looks Like
- Direct pipeline and meeting generation become reliable, predictable, and measurable.
- Lead quality and sales alignment improve across handoffs and feedback loops.
- Partners are supported with scalable assets, proven playbooks, and lifecycle programs that drive demand and upgrades.
- Strong foundations exist to support upcoming product expansions with coordinated, multi-region demand programs.
Who You Are
- Proven experience in B2B demand generation, ideally in SaaS or tech with sales-led motions.
- Skilled at building repeatable pipeline programs while supporting partner/channel campaigns.
- Experienced in performance marketing with a focus on lead quality and conversion.
- Strong collaborator across sales, product marketing, content, design, and channel teams.
- Able to manage agencies or contractors effectively while remaining hands-on in execution.
Bonus Points
- Experience marketing to IT leaders or regulated industries.
- Background in cybersecurity, compliance, or related sectors.
- Familiarity with partner-led co-marketing motions (MSPs, distributors).
Tools & Systems
- CRM/Marketing automation (HubSpot, Salesforce, or equivalents)
- Paid platforms (Google Ads, LinkedIn Ads, etc.)
- Analytics/Reporting (GA4, Looker, Data Studio equivalents)
What They Offer
- Up to £75,000 and comprehensive benefits
- Fully remote with flexible work options and optional co-working in Manchester city centre
- Generous holiday allowance, including an extra day for your birthday
- Training, professional development, and conference opportunities
- Supportive, collaborative team with visible commercial impact
- Chance to shape product go-to-market strategy in a fast-growing, remote-first environment