Marketing Director

• Marketing Director
• Salary: £90,000 - £110,000 per annum + 20% bonus + £5k car allowance
• Location: Remote / ad-hoc attendance in Peterbourgh

Since 2021, our client has been on a mission to bring lightning-fast, gigabit-speed full fibre broadband to homes and businesses across the country. Now, as they enter an exciting new phase of growth, they’re looking for a Marketing Director who can help take this challenger brand to the next level.

As Marketing Director, you’ll set the vision and strategy for marketing across B2C, B2B, and Wholesale, driving customer acquisition, retention, and revenue through data-driven, insight-led campaigns. You’ll position the brand as a powerful challenger in a competitive market—sharpening differentiation, amplifying awareness, and championing a digital-first, customer-centric approach.

You’ll lead a talented marketing team, inspiring creativity, innovation, and measurable impact. From brand storytelling to campaign optimisation, every initiative you deliver will strengthen market presence and commercial performance.

Role description:

• Develop, own and deliver the Group marketing strategy to directly support commercial growth targets across B2C, B2B and Wholesale.
• Drive customer acquisition, retention, and revenue generation through targeted, data-driven campaigns.
• Strengthen brand positioning and awareness in a competitive telecoms marketplace, ensuring clear differentiation and strong value propositions.
• Align marketing initiatives with sales and product teams to ensure end-to-end optimisation of the customer journey.
• Use market intelligence, customer insight, and performance data to inform strategic decisions and identify new growth opportunities.
• Own the Group marketing budget and deliver measurable ROI across all marketing activities.
• Lead, mentor, and develop a small but highly-performing marketing team to execute with agility and excellence.
• Strategic design of end-to-end customer marketing experience to eliminate pain points for the customer whilst reducing the cost to serve for the business.
• Continuous improvement through use of insights and consistent tracking of KPI’s.
• Drive digital-first, self-serve solutions where appropriate.
• Manage end-to-end customer communications at every touch point with the customer including multi-channel, first line contact center and associated operational communications via email, SMS, social etc. 
• Develop and manage the LightSpeed brand across all of our future product and service launches.
• Being our brand guardian to ensure our values are maintained everywhere the brand is present.
• Use of insights to target and improve effectiveness of communications and campaigns.
• Attract customers as cost effectively as possible to minimise CAC and lifetime value.
• Use of test & learn to continuously improve performance and ROI of all campaigns. 
• Manage relationships with external agencies for all marketing related services.

Knowledge, Skills & Experience:

• Developing and managing a challenger brand in a mature market 
• A proven focus on campaign effectiveness and ROI across multichannel campaigns
• Delivering digital first self-service solutions
• Achieving results and ROI through cost effective marketing & PR campaigns 
• Hiring, motivating and managing a high performing team 
• Operational efficiency demonstrated through consistent reporting against KPI’s 
• Training and mentoring a team to the highest standards 
• Collaborating internally and cross functionally to drive best outcomes for the business 
• Continuous improvement across all marketing deliverables and team performance
• Use initiative to drive change and influence
• Strong communication skills and comfortable interacting at a senior executive level
• Ideally, experience with Communications Cloud and Salesforce
• Extensive experience working within a multi-channel environment
• Proven ability to scale businesses, demonstrating measurable growth in revenue, customer base, and brand reach.
• Deep expertise in digital acquisition, with a strong record of developing, managing, and strategically leading digital acquisition campaigns across multiple platforms.
• Experience in retention and engagement strategies
• Demonstrated ability to drive customer growth through digital channels, with a clear understanding of how to build and expand a digital acquisition portfolio.
• Strong strategic decision-making skills with the ability to shape marketing culture, influence senior stakeholders, and align marketing initiatives with overall business objectives.

Key Competencies/behaviours:

• Strategic Thinking: Ability to translate market insight and business objectives into effective marketing strategies.
• Leadership: Inspires, motivates, and develops a high-performing team. Leads by example and fosters a culture of accountability.
• Customer Focus: Puts customer needs at the centre of marketing decisions; committed to delivering excellent customer experiences.
• Commercial Awareness: Understands key business drivers and aligns marketing efforts with revenue growth and ROI.
• Innovation: Brings creative thinking to brand and campaign development, embracing new tools and techniques to stay ahead in the market.
• Communication: Strong verbal and written communication skills; able to engage stakeholders at all levels and represent the brand externally.
• Analytical Thinking: Uses data and insight to measure performance, evaluate impact, and drive continuous improvement.
• Adaptability: Thrives in a fast-paced, evolving industry and is comfortable managing change and ambiguity.

For more information on this role, please contact Scarlet Wilson.