SEO and GEO Manager

SEO & GEO Manager

Hybrid - 2-3 days at our Derby office, the rest working from home

Up to £50,000 plus benefits

At MAB, we're passionate about helping people achieve their home ownership ambitions while continuing to innovate in an ever-changing digital landscape. As search evolves beyond traditional search engines into AI-powered discovery platforms, we're looking for an SEO & GEO Manager who can help ensure our brand remains visible, trusted and easy to find wherever customers choose to search.

The Role

This is an exciting opportunity to take ownership of our organic search strategy and help shape how MAB is represented across both traditional search engines and emerging AI-powered platforms such as ChatGPT, Perplexity and Google AI Overviews. You'll combine technical expertise, content strategy and commercial insight to drive organic growth, improve online visibility and support lead generation across the business.

Working closely with our digital, content and web teams, you'll play a key role in identifying opportunities, influencing strategy and delivering measurable results that support our wider business objectives.

What You'll Be Doing

• Leading MAB's organic search strategy and performance, driving growth in visibility, traffic and lead quality.
• Developing our approach to Generative Engine Optimisation (GEO), ensuring content is accurately surfaced across AI-powered search and answer engines.
• Driving technical SEO improvements including site architecture, crawlability, indexation, structured data, page speed and Core Web Vitals.
• Partnering with content teams to identify keyword opportunities and create content strategies that support customer journeys.
• Building insightful reporting and presenting recommendations to stakeholders across the business.
• Monitoring industry trends, search algorithm developments and emerging AI search opportunities.
• Ensuring all activity aligns with regulatory and compliance requirements.

What We're Looking For

We're looking for a curious, commercially minded SEO pro who enjoys combining technical know-how with strategic thinking.

You'll bring:

• Proven experience in an SEO-focused role, either in-house or agency side.
• A strong understanding of technical and content-led SEO.
• Knowledge of, or a genuine passion for, AI search and Generative Engine Optimisation.
• Experience using tools such as Google Search Console, GA4 and Semrush.
• Strong analytical skills with the ability to turn data into meaningful insights and recommendations.
• Excellent communication and stakeholder management skills.
• The ability to work effectively with developers, content specialists and business stakeholders.
• Experience within a regulated industry would be beneficial but is not essential.

Recruitment Process

1st stage: Teams interview

2nd stage: Face to face interview at our Derby office

What’s In It For You?

Private Medical Insurance (Vitality), 25 days annual leave (increasing to 28 with service) plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity), retail discounts, free entertainment tickets, plus much more!

Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager)

A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career

A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work

Everyone is Welcome

At MAB, we value different experiences and perspectives which adds diversity and value to our culture. As an equal opportunities employer, we are committed to creating an environment where everyone feels welcomed, included and heard for who they are. We aspire to have a diverse and inclusive workplace and strongly encourage applicants from a wide range of backgrounds to apply and join us.

We are committed to reducing barriers in every stage of our recruitment process so everyone feels they can bring their best self when applying for new opportunities at MAB. If you’d like to hear how we can support you by adjusting our process, from application to interview and onboarding, please contact us.

Use of AI

We recognise that AI tools can be a helpful way to articulate your qualities, skills and experience when applying for roles. It’s important to us, however, that we see the real you throughout the recruitment process. We hire real people, not polished personas! We simply ask that you consider carefully how and where you use AI during your application, so we can hear your own thoughts and meet your authentic self.

Please note we are unable to consider candidates requiring visa sponsorship at this moment in time. We won't be accepting speculative CVs from recruitment agencies, with a full PSL in place.

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The Company

Mortgage Advice Bureau (MAB) PLC is the UK’s leading mortgage network. We’re experts in Mortgage and Protection advice, with over 200 awards and counting. We’re proud of our reputation in the industry and of our people, who continue to be the heart of MAB’s success.