Senior Marketing Manager

We’re looking for a marketing pro who can own the full spectrum of growth, from content and campaigns to database management, ABM, and events for a scale up b2b organisation in Bristol.

Support company growth plans by generating high-quality Marketing Qualified Leads (MQLs) and help the commercial team convert opportunities.

You’ll be central to driving leads, supporting sales, and amplifying the brand across multiple channels.

*Note, this is a standalone role - no people management - you'll be working closely with the Directors.

What You’ll Bring:

• Technical Savvy: Comfortable with AI tools, marketing automations, lead scoring, SEO, integrations, dashboards, landing pages and HubSpot Marketing.
• Distribution Skills: You don’t just create content; you know how to get it in front of the right audience across website, paid social, email, and print channels.
• Data Smarts: Managing marketing databases is second nature in a CRM or Excel, and you can segment companies, contacts, and audiences intelligently.
• Content Skills: Strong writing and editing abilities; proficient with Canva, video tools, and PowerPoint to craft presentations, brand assets, banners, and more.
• Project Management: Efficiently coordinates with external partners, developers, consultants, printers, conference teams, PPC experts to get things done.
• B2B Commercial Insight: Quickly understands market positioning, competition, and USPs to inform marketing strategy.

Key responsibilities:

• Work with internal subject-matter experts to create high-value content, including case studies, thought leadership, and insight pieces.
• Distribute content strategically, including A/B testing landing pages, optimising lead-capture forms, and managing paid social campaigns.
• Maintain and optimise the HubSpot marketing database
• Manage lead nurturing and scoring, using available technology (e.g. marketing automation, content tracking and AI tools) to move prospects through the funnel until they reach MQL status.
• For leads from smaller companies, carry out initial qualification by phone or email before passing them to the sales team.
• Create bespoke content for account-based marketing (ABM) campaigns.
• Own and manage brand guidelines and brand assets to ensure consistency across all marketing outputs.
• Collaborate with senior leadership to help define and refine market positioning.
• Identify and develop strategic marketing partnerships, producing supporting materials and coordinating with senior stakeholders.

What You’ll Own

• Deliver MQLs: Use every tool, automation, and lead scoring method to deliver high-quality leads to the sales team across both brands.
• Support ABM: Help convert BANT-qualified deals into wins with tailored content, events, and creative campaigns.
• Drive Upsell & Cross-Sell: Work with client success to maximise revenue from existing clients via campaigns and smart initiatives.
• Create & Distribute Content: Turn expert knowledge into content that drives results, then ensure it reaches the right audience.
• Qualify Leads: Pick up the phone and BANT-qualify leads directly when needed.
• Own Brand Assets: From LinkedIn banners to decks to conference signage, ensure everything represents the brand perfectly.
• Master the Database: Know ICPs, decision-makers, audience lists, and market segments inside out.
• Build Partnerships: Work with leadership to ideate and support new sales channels and strategic partnerships.

About you:

• Strong experience with HubSpot Marketing
• Demonstrated ability using AI tools, marketing automation, integrations and campaign tracking
• Experience with SEO, landing pages, analytics and marketing dashboards
• Strategically aware but fundamentally hands-on and execution-focused
• Can work with complex B2B markets or longer sales cycles
• Ideally working in a b2b, SaaS, tech, finance environment or subscription-based product

Plus:

• Naturally proactive with a sense of urgency, and results-oriented
• Intelligent, highly curious, entrepreneurial problem-solver with attention to detail
• Enjoy operating in a high-friction B2B market
• Understand strategy & theory but a practitioner / doer at heart

Hybrid – Bristol (2/3 days to be office based/rest remote)

£65,000 base salary + benefits + discretionary bonus

Please contact Moxie and Mettle who are partnering on the recruitment for this opportunity.