Sales & Business Development Manager

Job Headlines

Sales & Business Development Manager

£50,000 - £60,000 negotiable depending on experience

Up to £500 car allowance

Commission structure

25 days holiday + bank holidays

The Role

Our client is seeking a motivated and connected salesperson to join their family owned lighting manufacturer. Reporting to the Sales Director, the ideal candidate will be responsible for driving revenue growth by promoting and selling the company s lighting products to distributors, contractors, architects, lighting designers, specifiers, and end-users. The role combines technical product knowledge with strong relationship building skills to meet sales targets and increase market share.

Key Responsibilities

• Identify, target, and secure new business opportunities.
• Manage and grow existing customer accounts, ensuring high levels of satisfaction and repeat business.
• Develop and execute sales plans to achieve or exceed monthly/quarterly/annual targets.
• Conduct regular customer visits, site meetings, and product presentations.
• Promote the company s lighting solutions to architects, designers, consultants, and engineers.
• Provide technical product demonstrations and support customers in selecting suitable lighting solutions.
• Prepare quotations, proposals, and project specifications as required.
• Stay updated on product updates, lighting technologies, and market trends
• Work cross-functionally with internal teams (design, engineering and logistics) to ensure smooth project execution.
• Maintain accurate CRM records of leads, opportunities, forecasts, and customer interactions.
• Attend regular internal meetings in person or remotely detailing sales activities, pipeline, and performance metrics.

Essential Experience

• Experience in field sales, ideally within lighting, electrical products, construction, or building materials.
• Strong understanding of lighting principles, LED technology, or willingness to learn quickly.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to interpret lighting specifications, drawings, or technical documentation.
• Valid driver s licence and willingness to travel.

Desirable experience

• Experience selling to electrical wholesalers, contractors, or specifiers, particularly within the Midlands and Northern Regions of the UK
• Knowledge of lighting controls, smart lighting, or energy-efficiency solutions.
• Familiarity with CRM systems.
• Relevant industry certifications (e.g., LC, CIBSE, IES).

Key Competencies

• Sales driven mindset with strong commercial acumen.
• Technical aptitude with the ability to explain product features clearly.
• Self-motivation and ability to work independently.
• Strategic thinking and planning skills.
• Customer focus with a consultative approach.
• Problem-solving and ability to manage complex projects.

Working Conditions

Field-based role with regular travel to customer sites.

Ability to attend the factory once a month in person for departmental meetings.

Occasional overnight stays and attendance at trade shows or industry events.

Standard office hours with flexibility based on customer needs.

Working for a family owned business who truly care about their staff.