Ecommerce Search & Merchandising Executive

At Mr Fothergill's Seed's we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill's, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.

Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.

We are a passionate team with a strong can-do attitude. We show respect to one another and are keen to innovate on our respective areas of expertise. We value agility, understand the journey our business is on and strive to add our unique mark onto that journey. We work hard but don't forget to have fun. Our company purpose is "Helping Everyone Grow" and we extend that purpose to everything we do.

As our new Search & Merchandising Executive you will sit at the heart of our ecommerce trading operation, blending analytical thinking with creative merchandising flair. You'll be responsible for ensuring our customers can easily find what they are looking for, that every category tells a compelling product story and that our online presentation drives conversion and reflects our Brands values.

Core Responsibilities:

Search & Merchandising

• Own all aspects of onsite search and merchandising across the three brands, maintaining best practices in search term management, synonyms, redirects, and fallback rules.
• Conduct regular site walks to ensure online product presentation, navigation, and search results are accurate and engaging.
• Work with our Product Manager to continuously refine category structures, product placement, and visual merchandising to optimise conversion and user experience.
• Fully immerse yourself in the new search and merchandising tool, developing best practices and suggesting improvements to workflows and site optimisation.

Product & Category Management

• Collaborate with Procurement to ensure the right SKUs are live in the right categories at the right time.
• Support new product launches, ensuring timely activation and accurate representation online.
• Maintain and update product data attributes in Excel and Plytix and manage imports and exports to Shopify to ensure seamless data flow.
• Ensure product information, imagery, descriptions, pricing, and metadata are accurate, complete, and optimise for search and conversion.

Trading & Analytics

• Support the Ecommerce Manager and wider trading team with reporting to identify actionable insights that enhance conversion, engagement, and revenue.
• Coordinate site maintenance and content updates to ensure all marketing campaigns and promotional activity are reflected accurately online.
• Monitor product data accuracy and identify issues that could impact customer experience or online performance.

Cross-Functional Collaboration

• Work closely with Procurement, Supply Chain, Operations, Sales, Finance, and Customer Services to align commercial and operational plans.
• Act as the key contact for Customer Services regarding product availability and site issues.
• Support D2C Trading Team with onsite changes that enhance campaign performance.

We are looking for a proactive and detail-oriented Ecommerce specialist who demonstrates proven experience in taking ownership of the customer online search, merchandising and product data experience. You'll have strong commercial acumen and also have

• Experience managing ecommerce search, merchandising, and product data, ideally across multiple brands or complex product ranges.
• An analytical and data-driven approach, with a passion for using insight to improve the customer journey.
• A clear understanding of how product presentation and accurate product data impact conversion and margin.
• Curiosity and confidence in asking questions or challenging processes to drive improvement.
• A highly organised work style, thriving in a fast-paced environment, with confidence in managing multiple priorities.
• Creativity and energy and an enthusiasm for how products and categories are presented online, including how product data is structured and displayed.

The world of gardening should be accessible to all and it's important that our teams reflect the diversity of our customers, ensuring that our products meet everyone's needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. We're 'rooting' for you!

Your application will be handled securely and in line with UK GDPR. You can request a copy of our Recruitment Privacy Policy at any time by contacting us at recruitment@mr-fothergills.co.uk