Digital Content Designer

Job description

Job responsibilities

In this role, you are accountable for:

1. Work on needs analysis - taking existing content, identifying content gaps and overlaps etc.

2. Addressing user needs, avoiding complex language and processes

3. Work alongside agile project teams to develop user-journey based content for new digital portals

4. Creating content that is simple to read and easy to understand.

5. Making sure content is fact checked and accurate.

6. Running workshops with colleagues to identify and agree content to be rationalised and archived, and mapping content to different formats and audiences.

7. Develop and manage relationships within the NHSBSA, NHS.UK and gov.uk, developing transition plans and attending meetings with contacts.

8. Actively develop and apply content and format strategies.

9. Be an advocate for the team to train and develop colleagues.

10.Scoping, writing, editing and publishing digital content across all channels (web, mobile, social media and new digital portals).

11.Making sure our customer journeys are the best they can be.

12.Managing relationships with subject matter experts to make sure content is accurate.

13.Accountable for delivering content assets that are accurate, timely, high-quality (based on insight and outputs of user testing, relevant to audience, easily understood, SEO optimised) and to the correct style.

14.Accountable for choosing the best format for displaying information to the user, suggesting ideas where gaps have been identified.

15.Making sure appropriate policy and legal checking takes place and that content is published quickly and efficiently.

16.Monitoring the performance of content and work with a multi-disciplinary team to understand user behaviours and feedback.

In addition to the above accountabilities, as post holder you are expected to: Undertake additional duties and responsibilities in line with the overall purpose of your role and as agreed by your line manager. Demonstrate NHSBSA values and core capabilities in all aspects of your work. Foster an environment where your own and colleagues safety and well-being is promoted. Contribute to a culture which values diversity and inclusion. Comply with NHSBSA policies, procedures and protocols as they apply to your role.

Working relationships

Responsible to: Digital and Online Lead / Professional Lead

Key relationships and connections: Matrix-managed by Digital and Online Lead (line management) and Professional Lead (professional development). Working alongside Digital Content Designers. Liaising with colleagues and internal stakeholders across multiple sites.

Person Specification

Personal Qualities, Knowledge and Skills

• Excellent written skills to communicate sometimes complex information in plain English and structured for digital consumption
• Good interpersonal skills to work with a wide range of colleagues including service managers, IT developers, designers, policy / legal teams and senior management
• Knowledge of website usability and
• accessibility issues
• Knowledge of working within an Agile project management environment, either within delivery teams or through involvement in coordination or strategy
• Knowledge of content sourcing techniques, such as the use of APIs and automated crawling and understand the impact that using multiple sourcing methods can have on version control and on-going maintenance
• Knowledge of how to use metrics and user feedback to define/refine content.
• Knowledge of web application development environments and content management systems.
• Genuine interest in content design as a career
• A self-starter
• Creative and proactive enough to challenge the status quo with a natural curiosity and inquisitive nature
• Good team player
• A customer advocate
• Able to engage with and influence others
• Positive outlook

Experience

• Experience of using metrics and user feedback to define and refine content
• Experience of writing for the web with proven ability to create content that is both accessible and usable and with an understanding of various standards
• Experience of working within an evolving publishing flow with responsibility for all fact checking and on-going accountability for error checking
• Experience of interacting with others to learn about content subject matter. An ability to articulate the benefits of a usercentric approach to content creation
• Experience of designing and continually improving customer journeys based on user research and iterative user testing
• Experience of using predefined taxonomy and meta-data when creating content
• Experience of working in agile teams
• Experience of working in a similar role

• Experience of Drupal Content Management System
• Experience of training and/or mentoring others

Qualifications

• Degree or equivalent qualifications and experience in content design

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website.

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants.

Employer details

Employer name

NHS Business Services Authority

Address

Stella House

Goldcrest way, Newburn Riverside

Newcastle Upon Tyne

NE15 8NY

https://www.nhsbsa.nhs.uk/what-we-do/work-us