Lead Management, CX and Digital Communications Data Analyst Apprentice

Main Tasks & Responsibilities:

Marcomms Performance Analytics:

• Support the Marketing Strategy and Planning Manager in the production of scheduled dashboards covering all the main business KPIs relating to marketing performance. Data will be securely collected from multiple trusted sources and collated in management reporting dashboards for review and further analysis by members of the Nissan management team
• Data must be presented aligned to company procedures and industry recognised best practice, and will involve production of graphs and infographic layouts
• Reporting results to be validated with cross-checking and relevant comparison to identify faults in data and to ensure data quality.
• Outcomes from reports to be presented through line management meetings, distributed within the company to relevant stakeholders, and presented at team meetings
• Production of weekly management committee report summaries, collating data from weekly performance reports to reproduce in summary presentations

Dealer Marketing Analysis:

• Working with the Dealer Retail Manager, analyse existing structured and unstructured data to produce granular reports focused on zone and dealer performance using basic statistical methods to analyse the data covering e.g., volume and conversion metrics, performance vs. target and trends over time, in order to support collaboration between the Dealer Marketing team, Field teams and Dealers

• 1. Digital Support – Nissan.co.uk

  §  Working with the vehicle product managers and the local and regional digital teams, become the single point of contact for updates to vehicle specification, pricing and performance data on the website.

  §  Manage daily e-commerce processes, including monitoring and solving stock errors, refunds and sales follow-up, and become the key point of contact for the field team and dealer queries.

  §  Monitor and report on website customer satisfaction metrics, highlighting trends and issues to the digital team.

  §  Using Adobe Analytics, become able to produce ad-hoc reporting to help explain behaviours observed in weekly website and campaign analysis reports.

Marcomms Support:

• Scheduled data reports: following Nissan security and compliance process for any data to be stored, managed and shared securely, produce all regularly scheduled extract requirements that supports Nissan’s marketing activities e.g. order data file extracts downloaded and formatted to share with CRM agency for support to Welcome and EAP programmes, First Party Data extracts for Social media lead gen targeting campaigns
• General project and administrative support to the Marketing Comms team using data management skills to support project management within the team e.g. scheduling key meetings, meeting minutes, task lists and response follow-up actions, budget tracking support etc.
• Special project opportunities to support the delivery of the Nissan Business Plan by supporting ad hoc analysis requests in the area of media performance, website analytics and lead management

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Problem solving skills
• Presentation skills
• Administrative skills
• Number skills
• Analytical skills
• Logical
• Team working
• Creative
• Initiative
• Patience
• Physical fitness

• English GCSE, grade 4/C and above (Essential)
• Math GCSE, grade 4/C and above (Essential)