Content and Social Media Manager

We’re excited to be partnering with an innovative HealthTech app on a Content and Social Media Manager hire. This is a unique opportunity to own and grow the brand’s organic presence across key platforms, playing a pivotal role in shaping how the product shows up to its audience pre- and post-launch.

Working remotely within a highly collaborative team, you’ll drive content strategy, create high-performing short-form video, and build engaged communities that directly fuel growth. This role is ideal for a creative, hands-on social expert who thrives in fast-paced environments and understands how to turn content into measurable impact.

R E S P O N S I B I L I T I E S

• Execute the 30-day pre-launch content plan and evolve it post-launch
• Produce 4–6 Reels/TikToks per week (filming, editing, on-camera or directing talent)
• Manage influencer partnerships and gifting (fitness creators, school mum communities, wellness)
• Maintain brand visual consistency
• Own community engagement: comments, DMs, UGC reposts, hashtag strategy
• Supply team with 10+ creative variants per week (hooks, formats, talent)
• Track organic growth, engagement rate, and content-driven trial signups

M U S T- H AV E

• 3+ years running social for a consumer brand (fitness, wellness, lifestyle, or DTC)
• Strong on-camera skills OR a proven network of creators they direct
• Native fluency in CapCut, Premiere, Figma; shoots and edits independently
• Portfolio showing accounts grown organically to 50k+ followers
• Understands short-form hook craft and trending audio

N I C E - T O - H AV E

Existing fitness/wellness audience · Photography skills

Connect with YOU Training Ltd on their social platforms to learn more..

LinkedIn: Y O U

TikTok: @youtraining.ai

Instagram: @youtraining.ai

YouTube: @youtrainingapp