Senior Manager, Account Based Marketing

Req ID:342624NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.We are currently seeking a Senior Manager, Account Based Marketing to join our team in London, England (GB-ENG), United Kingdom (GB).Senior Manager, Account Based Marketing R-135864Make an impact with NTT DATAJoin a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.Key Responsibilities:Program Strategy & ExecutionDesign, implement, and oversee strategic 1:1 ABM and 1:Few industry programs aligned with regional and country business priorities. Collaborate with country marketing, campaign CoE, and global ABM/industry teams to ensure alignment of objectives, client needs, and execution. Actively manage a selection of high-priority accounts and industry programs to model best practice delivery. Governance & Operating ModelEnsure consistent application of global ABM and industry marketing methodologies across the region. Lead the continuous evolution of the regional operating model, improving governance, scalability, and time-to-impact. Establish clear visibility of plans and impact across regional and country programs. Performance & MeasurementDefine and monitor measurable objectives linked to global marketing KPIs, capturing program impact on relationship, reputation, and revenue. Own the regional ABM pipeline target, ensuring effective tagging and reporting of marketing-impacted pipeline. Share insights and feedback to refine global and regional strategies, ensuring data-driven improvement. Collaboration & CommunicationBuild strong alignment with business leadership, account teams, and country marketers to ensure program relevance and adoption. Serve as the primary liaison between global industry teams and regional/country industry marketers, ensuring the right accounts are included in programs and countries are effectively opted in. Communicate regional results, best practices, and recommendations to senior stakeholders and global teams. Content, Best Practice & Knowledge SharingIdentify opportunities to reuse content, assets, and strategies to accelerate program execution and improve ROI. Champion best practices and act as a regional subject matter expert in ABM and industry marketing methodologies. Support global campaigns and brand initiatives by tailoring content and tactics for industry and account contexts. Team Leadership & DevelopmentLead and develop the European ABM & industry marketing team, ensuring clarity of roles, delivery excellence, and professional growth. Provide coaching, feedback, and career development opportunities while fostering a collaborative, high-performance culture. Represent team feedback internally, ensuring effective two-way communication with senior stakeholders. Budget & Resource ManagementManage regional budgets for ABM and industry marketing, ensuring accurate forecasting, contract compliance, and ROI measurement. Oversee third-party services, ensuring procurement processes are followed and investments deliver measurable business outcomesKnowledge and Attributes:Strategic & Commercial AcumenDeep understanding of NTT DATA’s business model, client industries, and drivers of account growth. Ability to balance strategic oversight with hands-on delivery, ensuring tangible business outcomes. Leadership & CollaborationStrong leadership skills with experience managing, developing, and motivating teams. Approaches new challenges with curiosity and resilience, leveraging strong problem-solving skills and adapting strategies to thrive in evolving and complex environment Highly collaborative, fostering partnerships across global, regional, and country teams, as well as with business leaders and sales. Skilled at managing through influence in a complex matrix organization. Communication & InfluenceExcellent communicator, both written and verbal, with the ability to engage and influence senior stakeholders, including country leadership. Confident in presenting methodologies, program impact, and recommendations to diverse audiences. Execution & Results OrientationStrong program management skills with the ability to prioritize, manage multiple initiatives, and consistently deliver measurable results. Comfortable with ambiguity and able to adapt quickly to evolving business needs. Cultural IntelligenceExperience working across multiple geographies, with sensitivity to cultural differences and ability to adapt approaches accordingly. Personal QualitiesEmpathetic leader and active listener who builds trust and credibility. Resilient, proactive, and action-oriented, with a passion for client-centric marketing innovation. Academic Qualifications and Certifications:Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred). ABM certifications or industry-recognized marketing accreditations desirable. Continuous learner with evidence of professional development in digital marketing, client engagement, business development or industry marketing. Required experience:Minimum 7–10 years of experience in B2B marketing, and at least 1 year in ABM. Strong track record in account-based marketing (ABM) and industry-specific marketing in technology, consulting, or professional services environments. Demonstrated experience in leading cross-regional or multi-country marketing programs within a matrixed organization. Solid understanding of ABM methodologies (1:1, 1:Few, and 1:Many) and their application to drive business growth. Skilled in multi-channel engagement strategies, data-driven marketing, and the use of behavioural, intent, and predictive data to optimize client engagement. Proficient in program measurement frameworks, particularly those linking marketing outcomes to relationship, reputation, and revenue. Workplace type:Hybrid WorkingAbout NTT DATANTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.Equal Opportunity EmployerNTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.Third parties fraudulently posing as NTT DATA recruitersNTT DATA recruiters will never ask job seekers or candidates for payment or banking information during the recruitment process, for any reason. Please remain vigilant of third parties who may attempt to impersonate NTT DATA recruiters—whether in writing or by phone—in order to deceptively obtain personal data or money from you. All email communications from an NTT DATA recruiter will come from an @nttdata.com email address. If you suspect any fraudulent activity, please contact us.#P&CAbout NTT DATANTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at us.nttdata.comWhenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client’s needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees. NTT DATA recruiters will never ask for payment or banking information and will only use @nttdata.com and @talent.nttdataservices.com email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form, .NTT DATA endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here. For Pay Transparency information, please click here.Posting Date:Department:Talent Acquisition Management - 1428610012