AI Manager

Who we are

We are NewGen, a social-first creative and creator agency, with over 100 digital and social natives, across offices across London, Manchester and New York.

Through our roots in creator, we have built a deep understanding of Culture, Communities and Creative, and leverage it daily to help our clients tap into audiences in ways that truly connect and cut through.

We believe the advertising industry has been slow to adapt to the significant shifts in consumer behaviour, not really understanding the way audiences navigate the fragmented digital world. Many agencies cling to outdated methodologies that no longer deliver the desired impact. We're driven by the conviction that there's a better way – a way that aligns with how people actually interact, share, and make decisions in the digital age. Our mission is to revolutionize these connections, making advertising more relevant, more engaging, more fun, and more effective.

Overview

NewGen is building the most advanced AI-powered social and creator ecosystem in the industry. As our AI Manager, you will contribute and own the development, deployment, and ongoing optimisation of NewGen’s core AI capabilities, including our flagship  NewGenOS automation tool, our  NewGen Live streaming technology, and AI enablement across all divisions.

You are both a builder and an integrator: a hands on problem solver who can execute technical solutions while partnering with Strategy, Production, Talent, Gaming, Marketing, and New Business to transform how we deliver work.

This role is essential to NewGen’s ambition of leading the creator economy through data, automation, and AI-powered workflows.

Key Responsibilities

1. Lead & Deliver NewGenOS (AI Technology Influencer Tool)

• Contribute to the roadmap, build, and deployment of NewGenOS across all regions.
• Work with Strategy, Accounts, and Talent to automate workflow components (briefing, reporting, identification, optimisation, and campaign processes).
• Implement AI pipelines that increase speed, accuracy, and efficiency across creator identification, content tagging, insights, reporting, and brand/category analysis.
• Ensure NewGenOS integrates smoothly with internal systems, dashboards, and external client requirements.

2. Contribute & Deliver NewGen Live (AI-Powered Streaming Capability)

• Build and maintain AI tools that enhance streaming outputs for creators and brands (e.g. automated highlight cuts, live captioning, overlays, data driven creative prompts).
• Work closely with the Gaming, Talent, and Production teams to operationalise AI within live campaigns, events, and streams.
• Support the development of new revenue-generating streaming formats powered by AI.

3. Enhance AI Across the Entire Business

• Conduct a full audit of workflows across Strategy, Creative, Production, Talent, Client Services, Marketing, and New Business. Identifying AI opportunities for speed, automation, and accuracy.
• Create and maintain best-practice documentation, playbooks, and training for all departments.
• Build custom internal tools and improve adoption through education sessions.
• Own integration and optimisation of generative AI tools (text, image, video, automation, reporting).
• Partner with the Finance and Operations teams to measure productivity improvements and cost savings from AI implementations.
• Provide ongoing innovation scouting — testing new AI technologies and recommending adoption where strategically valuable.

Required Skills & Experience

• Hands on experience in AI development, automation, or ML driven product building.
• Strong knowledge of generative AI (GPT, Claude, diffusion models, video AI tools, RPA workflows).
• Ability to prototype fast and manage technical products end to end.
• Experience implementing AI in creative, content, or marketing environments is highly desirable.
• Familiarity with creator economy tools, data platforms, or social analytics.
• Excellent communication skills, able to translate complex technical ideas for non-technical departments.
• Strong documentation, organisation, and project management skills.
• Comfortable leading cross functional projects with tight timelines.

Why Join NewGen

• Work at the cutting edge of creators, social media, and marketing innovation.
• Build products used by some of the world’s biggest brands and creators.
• Shape the future of how content is delivered through AI.
• Join an ambitious, high growth global agency that rewards impact and innovation.