Principal Product Manager - Monetisation

Principal Product Manager - Monetisation

Location: London

Department: Technology

Salary Range: Not Specified

Advertising End Date: 17 Oct 2025

Job Description

The Times Media Product Management team is organised around three core pillars of the Times product: Customer (subscription growth), Content (reader experience), and Monetisation (commercial advertising).

You will be leading the Monetisation pillar (the "tribe"), which is made up of cross-functional squads of Product, Design, and Business Analysis, supported by a dedicated Delivery and Engineering team.

The Principal Product Manager for Monetisation will be responsible for driving growth and value across The Times' commercial ecosystem, focusing on three key areas ("squads"):

1. Diversification: with a mission to incubate and accelerate new commercial opportunities for Times Media.
2. Ad Experience: with a mission to deliver best in class ad tech performance and innovative ad experiences for Times Media.
3. Travel: with a mission to craft path-to-purchase solutions for our new Times Holidays commercial venture.

This role sits at the intersection of product, design, engineering, and commercial, ensuring we build solutions that deliver measurable business impact while improving customer experiences across our websites and apps.

Key Responsibilities

• Set the vision and commercial product strategy for monetisation products across The Times, working closely with our Commercial Director, aligning the Product Managers for Monetisation, and with the wider Product team.
• Articulate the tribe vision and roadmap, prioritising where squads can deliver the most impact across Diversification, Experience, Travel, and other areas of Product that monetisation manifests itself in. To both business and technology stakeholders.
• Define and deliver commercial roadmaps with clear prioritisation, balancing short-term revenue opportunities with longer-term sustainability.
• With the Monetisation squads to ensure strategies extend into all areas.
• With the Travel Product Manager to align commercial priorities across Times Travel Retail.
• With all other Product tribes and squads to ensure Monetisation is considered in all upcoming features and initiatives.
• With Product Design and Business Analysts to validate and deliver user-centric solutions that balance revenue growth with audience needs.
• With Ad-Tech and commercial engineering to understand the ad stack that our products are supported by, and how best to leverage them and identify areas of opportunity.
• Drive experimentation, championing an evidence-led approach to monetisation by validating or invalidating assumptions through A/B testing, prototyping, and customer insight.
• Influence and align stakeholders, working with senior leadership, editorial, commercial, and engineering teams to ensure monetisation initiatives are integrated seamlessly and strategically.
• Mentor and line-manage Product Managers, supporting them to optimise their product development process.
• Agree shared OKRs with business teams outside Product to ensure end-to-end success of initiatives.
• Report on data and progress proactively, keeping stakeholders informed on roadmap outcomes and impact.
• Encourage best practices across the product development lifecycle, identifying opportunities to improve how problems are framed, refined, and solved.
• Create alignment with other Principal Product Managers across The Times to make the best decisions for the product as a whole.
• Support the Head of Product in driving Product Organisation Maturity.
• Contribute to the wider News UK Product community, sharing learnings, best practice, and helping to develop the Product function at News.

What we are looking for from you

• Strong experience in a commercial advertising focused Product role, with strong Ad Tech understanding.
• Ability to work with and influence others to sell your vision and the product journey.
• Proactiveness rather than reactiveness in identifying and tackling opportunities.
• An experimental approach, focused on validating or invalidating assumptions to drive incremental impact.
• Ability to define solutions with the support of teams, balancing roadmap priorities, delivery timeframes, and presenting well-defined business cases.
• Strong decision-making, with the ability to justify priorities in collaboration with the Product team and wider stakeholders.
• Experience working with Engineering to balance shared, common technology with the specific needs of the business.
• A startup mindset, with the ability to be 'T-shaped' and find pragmatic ways to get things done.
• An eye for spotting marketing opportunities and a keen interest inindustry developments.

If you believe you have the skills and passion to succeed, even if you don't meet every requirement on the list, we encourage you to apply. We value potential just as much as experience and are eager to hear from individuals who are enthusiastic about learning and growing with us.

Working style and benefits

At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Some roles may require more office-based days depending on the nature of the position, so we encourage you to speak with your recruiter to learn more about what's required for your role.

We are News UK: One of the leading media businesses in the UK and Ireland. Our brands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS, and national broadcast brands such as talkSPORT, Times Radio, Talk and Virgin Radio UK. Our multiplatform brands provide news, analysis, opinion and entertainment to almost 40 million people each month. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We commit to diversity and inclusion and encourage everyone to contribute and thrive as we continue to grow. Our Diversity Strategy outlines our commitment:

We support employee networks such as the African & Caribbean Network, Parents and Carers, LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits include:

• Maternity leave up to 18 weeks full basic salary; paternity leave up to 2 weeks
• Wide range of training, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• Bikes for Work and Electric Car scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events with brands such as talkSPORT, Virgin Radio UK & The Times
• Wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform at their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you, please contact us at email protected