CRM Manager
CRM Manager (App-Based) (Hybrid) Location: Midlands (Hybrid)Salary: £35,000 - £45,000 (DOE)
About the Role We're looking for a strategic and technically strong CRM Manager to take ownership of the end-to-end customer journey. This is more than just campaign execution you'll be responsible for shaping and optimising the entire lifecycle, from first interaction through to long-term retention.
You'll design and deliver automated workflows, personalised experiences, and data-driven campaigns that directly impact customer growth and lifetime value. If you enjoy turning behavioural data into meaningful engagement and measurable ROI, this role offers a great opportunity to make a real impact.
Key Responsibilities
Partner with senior marketing stakeholders to develop and execute a high-performing CRM strategy aligned to business goals
Build and optimise automated lifecycle campaigns that guide users through key journey stages
Segment audiences using behavioural and transactional data, ensuring highly relevant and personalised communications
Collaborate with product and data teams to enhance conversion strategies, including pricing, offers, and in-app experiences
Plan and deliver A/B testing programmes, continuously refining messaging, timing, and channel performance
Create and manage targeted campaigns across multiple channels including email, push notifications, and in-app messaging
Monitor performance metrics, build reports and dashboards, and translate data into actionable insights
Work cross-functionally with internal teams and external partners to deliver seamless customer journeys
Maintain a strong understanding of CRM platforms, workflows, and channel best practices
Identify trends, opportunities, and new approaches to improve engagement and retention
Stay up to date with industry developments and emerging CRM technologies
Skills & Experience
Minimum 3 years' hands-on experience in a CRM or lifecycle marketing role
Strong analytical skills with experience in reporting, data interpretation, and A/B testing
Experience in customer segmentation and personalisation strategies
Confident working with CRM platforms and multi-channel campaign delivery
Excellent written communication skills with strong attention to detail
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Basic HTML knowledge is advantageous
Experience targeting younger demographics is beneficial