Copywriter

Copywriter (UX & Content Design)

Overview

We’re looking for a versatile Copywriter with strong UX writing and content design expertise to craft compelling brand narratives while shaping intuitive, user-centred digital experiences. This role blends creative storytelling with strategic thinking, ensuring content not only engages but also guides users effectively across platforms.

Key Responsibilities

  • Write clear, engaging, and on-brand copy across digital touchpoints (websites, apps, emails, campaigns)
  • Develop UX copy that improves usability, accessibility, and overall user experience
  • Collaborate with designers, product managers, and developers to integrate content seamlessly into user journeys
  • Apply content design principles to structure information logically and effectively
  • Contribute to and maintain tone of voice and content guidelines
  • Translate complex ideas into simple, user-friendly language
  • Support brand storytelling through campaigns, product messaging, and marketing content
  • Use data, research, and user insights to inform content decisions and iterate on performance

Skills & Experience

  • Proven experience in copywriting, UX writing, or content design
  • Strong portfolio demonstrating both brand storytelling and UX-focused content
  • Excellent writing, editing, and proofreading skills
  • Understanding of user-centred design principles and digital product workflows
  • Experience working with cross-functional teams (design, product, marketing)
  • Familiarity with content management systems and design tools (e.g. Figma)
  • Ability to balance creativity with clarity and usability
  • Knowledge of accessibility and inclusive writing best practices

Job Details

Company
Norton Blake
Location
London Area, United Kingdom
Posted