Head of Group Marketing - Healthcare Technology

About the Company:

We are seeking a Head of Group Marketing for a market leader in Healthcare Technology, focusing on home and domiciliary care. This innovative company enables the elderly to live independently through a combination of services, software, and hardware, sold as a subscription. With plans to expand globally into the UK, Spain, and North America, they are redefining healthcare with automated solutions and remote patient visits.

Key Responsibilities:

• Strategic Leadership: Develop and refine the global marketing strategy, focusing on brand-building and demand generation.
• Product & Portfolio Marketing: Create compelling product narratives and continually assess market needs.
• Global Brand Management: Shape the global brand identity and develop targeted campaigns.
• Operational & Team Building: Establish a marketing structure and build a high-performance team.
• Go-to-Market Execution: Oversee campaign management and support local teams with distribution partners.
• Measurement & Accountability: Set KPIs, manage the marketing budget, and ensure measurable impact.

Ideal Candidate:

• Proven global marketing leadership with healthtech or medtech experience.
• Expertise in marketing hardware and software products in regulated sectors.
• Familiarity with scale-up environments and establishing teams quickly.
• Strong skills in demand generation and brand building across geographies.
• Data-driven mindset and excellent cross-functional collaboration abilities.
• Proven leadership in developing remote, multi-location teams.
• Entrepreneurial spirit and cultural adaptability with a results-oriented focus.