ABM & Lifecycle Marketing Manager
About The Role This is a cross-functional position at the intersection of marketing, sales, and product — focused on delivering measurable commercial impact through data-driven account orchestration. You’ll lead the design and execution of cohesive, insight-led programs that deepen relationships, strengthen perception, and accelerate revenue growth across priority segments. Working closely with Growth, Sales, and Product Marketing, you’ll ensure every account interaction — from first touch to expansion — is coordinated, relevant, and tied to business outcomes. The ideal candidate has a proven track record in designing and executing effective ABM programs, combining creativity with analytical precision. You understand how to personalise complex value propositions for senior decision-makers and how to operationalise those insights across multiple channels and teams. You Will
- Design and execute targeted ABM programs that drive net-new account acquisition and pipeline acceleration across high-value enterprise and strategic segments.
- Develop account-specific engagement strategies that influence buying committees, align with deal stages, and create momentum toward conversion.
- Collaborate with Product and Sales to extend Nscale’s core value propositions into personalised acquisition narratives that resonate with executive and technical audiences.
- Partner with Marketing Ops to connect account data, engagement signals, and pipeline metrics, building a clear view of marketing’s influence on revenue.
- Establish success metrics to evaluate qualified engagement, opportunity creation and marketing’s contribution to pipeline and revenue.
- Work with creative and digital teams to translate insights into tangible deliverables — from thought leadership and emails to paid ads, executive briefings, and enablement materials.
- Partner closely with Sales leadership to identify target accounts, co-design plays for acquisition and expansion, and ensure marketing is a visible driver of revenue growth.
- Provide clear, data-backed reporting to leadership — communicating impact, learnings, and next-step recommendations.
- Have 7+ years of global B2B marketing experience, ideally within cloud, AI, or enterprise technology companies.
- Proven success running targeted ABM programs with 1:1 and 1:few approaches that influenced pipeline and revenue
- Ability to balance creativity and scale, building modular, data-driven campaigns that adapt across industries and account tiers.
- Strong stakeholder management and proven experience aligning Sales and Marketing on shared revenue outcomes.
- Experience managing concurrent campaigns across multiple channels with high attention to performance and optimisation.
- Deep understanding of marketing analytics and pipeline attribution — you can connect marketing activity to commercial outcomes.
- Blend of strategic vision and executional precision; you move quickly, test often, and communicate clearly.
- Curiosity and confidence working in a fast-evolving technical space — especially around AI infrastructure and enterprise compute.