New Business Sales

New Business Sales Executive

Location: Home‐based, London area, UK

Salary: Highly flexible depending on candidate but expected base £50-65,000 + uncapped commission.

Ambitious UK technology firm seeking to expand new market.

Sector Focus: Engineering, defence, manufacturing, industrial, and related mid‐to‐large UK enterprises

Lead source: Marketing‐generated inbound leads (plus self‐generated pipeline expected over time)

Role Purpose

To secure new customers for the company’s high performance virtual desktop (VDI) and private‐cloud solutions. As the company’s first sales hire, the individual will take responsibility for prospecting new markets and customers, converting qualified leads into revenue, shaping early‐stage sales processes, and establishing a scalable commercial foundation.

This role will combined desk based and in-person sales activity.

Key Responsibilities

• Qualify and convert marketing‐generated leads into opportunities and closed‐won deals.
• Prospect companies in target markets and using phone, email and other channels to connect with buyers and identify need.
• Conduct needs analysis with relevant stakeholders in mid‐to‐large organisations.
• Qualify sales opportunities through the sales cycle.
• Deliver online and in-person presentations and deployment roadmaps (with pre‐sales/technical support as available).
• Be able to deliver a clear and up to date presentation of the company’s offering and proposition at any time.
• Build and maintain a predictable sales pipeline and accurate forecasting discipline using CRM.
• Contribute to messaging improvements, competitive positioning, and refinement of the sales playbook.
• Gather customer insight to inform product development and go‐to‐market strategy.
• Represent the business at virtual and in‐person industry events when appropriate.
• Lay the groundwork for future sales team expansion (process, tooling, reporting).
• Work closely with the Founders and account manager(s)

KPIs & Measures of Success

• Quarterly new business leads developed to sales opportunities.
• Lead‐to‐opportunity and opportunity‐to‐close conversion rates.
• Sales cycle time for standard deal types.
• Adoption of CRM processes and forecasting accuracy.
• Customer satisfaction during sales handover to delivery/support.

Essential Experience & Skills

• 3+ years selling B2B software, cloud, SaaS, IaaS, or datacentre‐related technology into UK mid‐market or enterprise clients.
• Proven ability to prospect using various channels and develop and close new business.
• Track record of meeting or exceeding quota in a technology sales role.
• Experience selling to IT infrastructure, cloud, security, or engineering leadership.
• High-level technical understanding or capable of quickly assimilating technical information.
• Natural consultative selling skills: problem framing, commercial justification, ROI discussion.
• Ability to manage the early stages of the sales cycle and bring in different expertise in the closing stages.
• Comfortable in a high tempo, early‐stage environment; able to self‐start and create structure.
• Excellent written and verbal communication, including remote demos.

Desirable Experience

• Knowledge of private cloud, on‐premise high performance computing, datacentre management, or industrial/OT/IoT technology stacks.
• Exposure to sectors such as defence, aerospace, Engineering, manufacturing, or similar industries.
• Experience contributing to or building early sales workflows and revenue.

Behaviours & Attributes

• Entrepreneurial “first‐hire” mindset: proactive, energetic, resourceful, hands‐on.
• Commercially curious with a technical orientation.
• High integrity and able to build trust with complex technical stakeholders.
• Growth mindset – able to scale responsibilities as the company grows.