Website Manager (Belfast)

Website Manager

Location: Belfast / Hybrid

Reporting to: Head of Marketing & Communications

Organisation: Confidential

Overview

We’re looking for a Website Manager to take full ownership of a busy public-facing website – from strategic direction to hands-on delivery. You’ll lead the transformation of the current platform, creating smooth digital experiences for a wide range of users including customers, partners and internal teams. This is a pivotal role within the Marketing & Communications team, working closely with ICT and external digital partners.

What You’ll Be Doing

Lead Digital Strategy

• Define and implement a full website strategy aligned with organisational objectives.
• Oversee platform redevelopment – from concept and agency coordination to delivery.
• Use insights and analytics to drive ongoing optimisation.

Own Content & Customer Journeys

• Develop a modern content strategy for different user types – applicants, customers, partners.
• Continuously assess and improve site journeys to support ease of access and lead generation.
• Ensure all content is accessible, compliant, and clearly written with purpose.

Optimise Performance & Visibility

• Implement and manage SEO to boost search presence in a competitive landscape.
• Leverage tools like GA4 to analyse behaviour, track KPIs, and refine UX.
• Improve site speed, mobile responsiveness, and on-site conversion rates.

Manage Technical Oversight

• Work with developers, ICT, and hosting providers to ensure secure, high-performance delivery.
• Stay current with evolving digital features, trends, and tools.
• Lead on GDPR, accessibility, and cybersecurity (including PEN testing).

Collaborate Across Teams

• Partner with internal departments to ensure website messaging is accurate and impactful.
• Manage third-party vendors and support system integrations (CRM, property listings, etc.).
• Support internal and external comms projects with digital execution.

What We’re Looking For

Must-Have Experience

• 5+ years in digital/web roles, including strategy, UX, content and stakeholder engagement.
• Deep understanding of CMS platforms, SEO, performance reporting, and UX best practice.
• Proven ability to manage web agencies and lead on technical delivery.
• Strong writing, planning and digital project management skills.

Preferred Background

• Experience within housing, property, public sector or other regulated industries.
• Working knowledge of HTML/CSS/JavaScript.
• Familiarity with Agile methodology.
• Awareness of emerging tools and trends in digital content and automation.

Qualifications

• Degree or third-level qualification in Web Development, Digital Marketing, UX, Computer Science, Communications or related fields.
• Membership of a recognised digital/web body (desirable).

Why This Role?

This is a high-impact position at the intersection of digital strategy, customer experience, and modern technology. You’ll shape how thousands of users engage with an essential public-facing service – and help evolve it into something even better.