Senior Marketing Executive
The Role We are looking for a Senior Marketing Executive to join our team at Optima Partners. Someone who is curious, creative, and ready to shape how we tell our story in an era defined by data and AI . This is not just another marketing role. It is an opportunity to grow within a consultancy that is redefining how large organisations use data and artificial intelligence to accelerate growth. As part of our Marketing team, you will help build awareness, drive engagement, and communicate the tangible impact of our work. Key Responsibilities As Senior Marketing Executive, you will play a key role in creating and managing high-quality content that supports our growth strategy. Your responsibilities will include:
- Collaborating with the Marketing Director to shape and execute our content marketing strategy
- Partnering with subject matter experts to produce compelling thought leadership and insight led content
- Developing engaging materials across formats, including blogs, case studies, white papers, infographics, and social media
- Supporting the development of presentation decks and client-facing materials with creativity and speed
- Managing a content calendar to ensure regular, high-quality output aligned to campaign goals
- Monitoring analytics and applying insights to continually improve performance
- Applying SEO best practices to maximise reach and visibility
- Ensuring consistency in tone, messaging, and visual identity across all channels
- Staying current on emerging AI tools and marketing best practices to enhance effectiveness and efficiency
- 3+ years’ experience in digital marketing, ideally within B2B or professional services, with exposure to complex technical or scientific subject matter
- Excellent copywriting and editing skills, with a keen eye for detail and the ability to distil complexity into clear, engaging content
- Experience leveraging AI tools for content creation, optimisation, and performance analysis
- Strong understanding of social media strategy and channel management, with experience creating and scheduling content across LinkedIn and other platforms
- Proficiency in HubSpot, WordPress, Semrush, Canva, Google Analytics, Search Console, and SEO strategy
- Experience in WordPress website management
- A strong interest in how AI is reshaping marketing, with enthusiasm to apply new techniques across content, creative, and analytics
- Collaborative and proactive, with a strong sense of ownership and drive to deliver results Creative mindset with strong storytelling and visual communication skills Design skills are an advantage
- Deliver AI-Driven Personalisation at Scale
- Fuel Operational Excellence with AI
- Build Data Foundations that Power Growth