AI Automation Lead
Job Description
Title: AI Automation LeadLocation: London (Hybrid/Flexible Working)Salary: around £50,000 DOEAbout UsWe're working with a fast-growing eCommerce group formed through the merger of two established online retail brands. The business is now undergoing a significant period of integration and transformation, with a strong focus on digital modernisation, automation, and AI adoption.Following this merger, the organisation is investing heavily in building a more intelligent, scalable, and efficient operating model.This is a newly created role with high visibility and impact, offering the opportunity to shape how AI is embedded across a growing eCommerce group.The RoleWe're looking for an AI-native, commercially minded problem solver who thrives in fast-paced environments and enjoys building from the ground up.You'll work across multiple teams to identify automation opportunities, implement AI-powered workflows, and improve how the business operates. This includes everything from content automation and customer journey optimisation to operational efficiency and commercial insight generation.This role is ideal for someone who combines strong eCommerce understanding with a genuine enthusiasm for AI tools and emerging technologies.What You'll Be DoingAI & AutomationIdentify opportunities to automate processes and improve efficiency using AIBuild, test, and deploy AI-driven workflows, automations, and agentsDevelop prompt frameworks, SOPs, and best practices for AI adoptionEvaluate and implement new AI tools and platformsAct as an internal AI champion across the businesseCommerce & ShopifyOptimise Shopify ecosystem performanceImprove product content generation, merchandising, and catalogue management using AIAutomate workflows across Shopify, CRM, and related systemsImprove customer journeys and on-site experiencesSupport integration and automation of data between systemsCRM, Marketing & GrowthSupport customer segmentation and personalisation initiativesBuild automated customer journeys within CRM platformsUse AI to improve content creation and campaign performanceIdentify opportunities in SEO, GEO, and digital visibility through AIData & Commercial InsightAnalyse commercial and customer data to generate insightsBuild dashboards and reporting for decision-makingWork with data from eCommerce, analytics, and CRM platformsTranslate insights into actionable business improvementsContinuous ImprovementDocument workflows and automation processesMonitor and optimise AI initiatives over timeWork closely with leadership to prioritise high-impact opportunitiesAbout YouYou'll likely come from an eCommerce, digital, operations, or automation background, but most importantly you'll be excited by AI and solving business problems.Essential ExperienceStrong interest in AI, automation, and emerging technologiesDaily use of AI tools (ChatGPT, Claude, Gemini, Perplexity, etc.)Experience within an eCommerce environmentGood understanding of Shopify and eCommerce operationsExperience using automation tools (e.g. n8n, Make, Zapier)Commercial mindset with ability to identify opportunitiesComfortable working in ambiguity and building from scratchStrong communication and stakeholder management skillsDesirable ExperienceCRM/marketing automation experience (e.g. Klaviyo)AI-assisted content creation at scaleAPI or system integration exposureBasic coding (Python, JavaScript, SQL)Google Analytics / Cloud / digital marketing experienceUnderstanding of SEO, GEO, or AI search optimisationExperience with AI agents or frameworks (OpenAI, LangChain, CrewAI)We're Looking For Someone Who IsCurious and entrepreneurialHands-on and delivery focusedFast-moving and adaptableCommercially minded and pragmaticA self-starter who takes ownershipPassionate about building and improving processesWhy Join Shape how AI is adopted in a growing eCommerce groupWork directly with founders and senior leadershipHigh autonomy and ownershipOpportunity to experiment and innovateFlexible hybrid working (London-based)Oscar Associates (UK) Limited is acting as an Employment Agency in relation to this vacancy.To understand more about what we do with your data please review our privacy policy in the privacy section of the Oscar website.TPBN1_UKTJ