Group Marketing Manager

Job Description

Group Marketing Manager (ABM & Growth Marketing) | Bath (Hybrid) | £50,000 - £60,000 + bonusAbout the RoleWe're supporting a growing organisation looking for a commercially minded Group Marketing Manager to take ownership of their account-based marketing and wider demand generation activity.This is a hands-on, lead-level marketing role where you'll be responsible for turning target accounts into real pipeline - not just generating leads, but driving qualified opportunities and revenue.You'll sit close to senior leadership and work directly with sales teams to shape how key accounts are engaged across multiple brands and service areas.What You'll Be DoingYou'll lead a focused ABM and growth marketing function, combining strategy with execution.This includes:Building and running targeted marketing campaigns into key accounts and prospect groupsWorking closely with sales to identify and progress high-value opportunitiesCreating tailored messaging and content for different audiences and buying groupsManaging multi-channel outreach across email, LinkedIn, content and eventsTurning engagement signals into qualified meetings and pipelineOwning reporting on marketing performance and commercial impactAlongside this, you'll oversee supporting marketing activity including content, campaigns, events and outbound activity - ensuring everything is aligned to revenue goals.Leadership & CollaborationManage and develop a small, multi-skilled marketing teamWork closely with senior commercial and sales stakeholdersAlign marketing activity with account plans and revenue prioritiesSupport the wider business in improving conversion from marketing to salesWhat We're Looking ForExperience in B2B marketing with exposure to account-based or targeted marketing approachesStrong understanding of how marketing contributes to pipeline and revenueComfortable working closely with sales teams and senior stakeholdersExperience running multi-channel campaigns (email, LinkedIn, content, events)Strong CRM and marketing automation experience (e.g. HubSpot, Salesforce, Marketo, or similar)Analytical mindset with the ability to report on commercial outcomesSome team or workstream leadership experienceNice to HaveExperience in agency, consultancy or professional services environmentsExposure to senior stakeholder or leadership reportingExperience with events, webinars or field marketing activityFamiliarity with tools such as intent data or account intelligence platformsPackage£50,000 - £60,000 base salaryPerformance-related bonusPrivate healthcarePension scheme25 days holiday + bank holidaysHybrid working (2 days per week in Bath office)Learning & development supportUK working rights required.Group Marketing Manager (ABM & Growth Marketing) | Bath (Hybrid) | £50,000 - £60,000 + bonusOscar Associates (UK) Limited is acting as an Employment Agency in relation to this vacancy.To understand more about what we do with your data please review our privacy policy in the privacy section of the Oscar website.TPBN1_UKTJ