Senior Insights Analyst

Title: Senior Insights Analyst

Location: West Yorkshire (Hybrid – minimum 1 day a week)

Salary: Up to £60,000 DOE

Industry: Technology

The Opportunity

I'm currently working with a growing technology organisation that is looking to hire an experienced Senior Insights Analyst to join its Insights team.

You'll play a key role in turning data into clear, actionable insight across customer engagement, product usage, commercial performance and operational activity.

Working closely with stakeholders across the business, you'll understand the question behind each request, challenge requirements where needed, define meaningful KPIs and develop trusted reporting that supports better decision-making.

The role is hands-on, with strong SQL at its core, alongside Power BI, data analysis and stakeholder engagement. You'll also use performance projections to support planning and identify trends, risks and opportunities against key targets.

You'll have the opportunity to help improve how the business uses data, including supporting the adoption of AI and automation to reduce manual reporting and improve the efficiency of insight processes.

If you're an experienced Insights, BI or Data Analyst with strong SQL skills, commercial curiosity and the ability to turn complex data into clear recommendations, this could be an excellent opportunity.

Key Responsibilities

• Partner with stakeholders across the business to understand priorities, problems and decision-making needs.
• Gather, challenge and translate business requirements into clear analytical outputs.
• Develop and maintain standardised reports, dashboards and reporting frameworks.
• Define and document KPI methodologies, metric definitions and reporting logic.
• Write, validate and optimise SQL queries across large structured datasets.
• Analyse customer, operational, commercial and product data to identify trends, risks, opportunities and root causes.
• Turn analysis into clear recommendations that support data-driven decision-making.
• Build engaging dashboards, insight outputs, commentary and presentations for technical and non-technical audiences.
• Support self-service reporting through reusable datasets, standardised views and guidance.
• Work with Data Engineering teams to improve data quality and investigate discrepancies.
• Manage competing analytical requests, prioritising work based on business value.
• Identify opportunities to use AI, automation and modern analytics tools to improve reporting efficiency.
• Support a stronger insight culture by helping stakeholders focus on the decisions behind the data.

Essential Skills and Experience

• 3+ years' experience in Insights, Data, BI or a similar analytical role.
• Strong SQL skills, including querying, joining, validating and investigating data.
• Experience working with large, structured datasets and applying data quality checks.
• Strong stakeholder management skills, with the ability to gather and challenge requirements.
• Proven experience owning analytical projects end-to-end, from requirements through to delivery and stakeholder presentation.
• Strong analytical and problem-solving skills, with the ability to identify trends, root causes, risks and opportunities.
• Experience building dashboards, standardised reporting and KPI frameworks.
• Power BI or similar reporting and visualisation experience.
• Ability to turn data into clear insight, recommendations and compelling narratives.
• Excellent communication, organisation and attention to detail.

Desirable Skills

• Experience working with Snowflake or other modern data warehouse technologies.
• Strong Excel skills for analysis, modelling or data validation.
• Awareness of data governance, access controls and responsible data handling.
• Exposure to Python, AI-enabled analytics, automation or natural-language data querying.
• Experience working with customer, commercial, product or operational datasets.

Package and Benefits

• Salary up to £60,000 depending on experience.
• Hybrid working with a minimum of 1 day per week in the West Yorkshire office.
• Opportunity to work across customer, commercial, product and operational data.
• Exposure to AI and automation within analytics and reporting.
• Opportunity to have a direct impact on how data is used to drive business decisions.